Bourbon News and New Releases
Keep your finger on the pulse of the bourbon world. This page is dedicated to providing you with the most current news, product releases, and happenings in the bourbon industry.
Bourbon News & New Releases
Garrison Brothers Sees Big Bourbon Growth Nationwide
How did Texas’ first legal whiskey distillery spark double-digit national growth? Garrison Brothers reveals the partnership and strategy driving its surge.
Jim Beam Gives Soccer Team A Floral Send Off For FIFA World Cup 2026
How does a bourbon brand “give the USMNT their flowers”—literally? Jim Beam’s stunning floral installation blends art, sport, and Kentucky heritage in Chicago.
Must Read Stories
Starlight Distillery Unveils 10-Year Reserve Cask Strength Bourbon
What happens when a seventh-generation Indiana farm family ages estate-grown bourbon for a full decade? Starlight Distillery’s 2,000-bottle answer arrives June 20.
Final Flight Reserve Bourbon Honors AV-8B Harrier Retirement
What happens when 55 years of Marine aviation history meets a limited-edition bourbon? Final Flight Reserve honors the AV-8B Harrier’s retirement in just 1,500 bottles.
Las Vegas Distillery Announces First Bourbon Week June 2026
What happens when a 97-point award-winning distillery throws its first-ever Bourbon Week? A 113-proof barrel-strength release, BBQ pairings, and Father’s Day perks.
Russell’s Reserve 13 Year Bourbon Returns To Celebrate Eddie Russell’s 45 Years
What makes Russell’s Reserve 13 Year Spring 2026 so special—and why is an 18-year barrel in it? The release and Eddie Russell documentary explained.
Koopers Whiskey Finishes Bourbon In Amburana & Mizunara
What happens when Brazilian Amburana and Japanese Mizunara oak meet an 8-year bourbon? Koopers’ 378-bottle Cigar Blend aims to find out—starting at $84.
Four Roses Debuts Oldest-Ever Bourbon In New Anthology Series
What happens when Four Roses reaches deeper into its aging warehouses than ever before? A 21-year-old bourbon and a bold new ultra-premium series called Anthology.
The Whisky Exchange Unveils UK-First Knob Creek Barrel Pick
Can UK bourbon fans finally get a Knob Creek single barrel of their own? Meet The Whisky Exchange’s first UK-exclusive pick—cask strength and 10 years old.
Old Grand-Dad Launches 114 Single Barrel 7-Year
Can a cult-favorite high-rye bourbon get even better? Old Grand-Dad’s new single barrel 7-year release adds age and barrel selection to its bold 114-proof formula.
Penelope Bourbon Launches Blackberry Old Fashioned
Can a ready-to-pour Old Fashioned taste bar-quality? Penelope Bourbon’s new Blackberry Old Fashioned promises bold berry flavor with whiskey at the core.
15 STARS First West Explorer Debuts Baby Black Corn Mash Bill
What does baby black corn add to bourbon? 15 STARS’ First West Explorer answers with a sweet, smooth 95-proof pour and bold tasting notes.
Garrison Brothers Launches Ranch Reserve Series, Beginning With Two Sherry-Finished Texas Bourbons
What happens when Texas bourbon meets two legendary Spanish sherry traditions? Garrison Brothers’ new Ranch Reserve Series offers two very different 8-year answers.
Frey Ranch Distillery Partners With Hotaling & Co. For National Expansion
What happens when a fifth-generation farm distillery teams up with a powerhouse spirits distributor? Frey Ranch and Hotaling & Co. just announced a major deal.
Bärenjäger Unveils Honey Bourbon Liqueur
What happens when an 18th-century German bear-hunting honey recipe meets premium bourbon? Bärenjäger’s new Honey Bourbon Liqueur answers that wild question.
Terry Bradshaw To Pour TB12 Bourbon at Texas Whiskey Bar
Where can you taste Terry Bradshaw’s acclaimed 12-year cask-strength bourbon poured by the legend himself? Only one bar in the country has TB12 on premise.
Barrell Bourbon Batch 038 Celebrates America’s Anniversary
What happens when you blend bourbons aged 8–15 years from four states into one patriotic, cask-strength bottle? Barrell Bourbon Batch 038 has the answer.
Bardstown x Mars Co-Aged Japanese Blend Debuts
What happens when Japanese single malt and Kentucky bourbon co-age in one barrel for a year? Bardstown and Mars reveal a first-of-its-kind blend.
E.H. Taylor Four Grain & Cured Oak Return May 2026
Which E.H. Taylor bourbon becomes an annual release—and which returns as a rare one-off? Here’s what Buffalo Trace is releasing in May 2026.
Pappy Van Winkle 15 Year Old Sale To Benefit Bourbon For Good™
Could your next $75 purchase land you a signed Pappy Van Winkle 15-Year from the family’s private stash—and support veterans’ mental health?
Bourbon Women Marks 15 Years at SIPosium 2026
What happens when Kentucky’s top women distillers blend a milestone bourbon—and where can you taste it? SIPosium 2026 has the answer.
Four Branches Launches Liberty Reserve For America’s 250th Anniversary
Why are only 1,776 bottles of this veteran-founded bourbon being made? Four Branches’ Liberty Reserve ties a 10-year double oak finish to a powerful American milestone.
Shortbarrel Launches Sapsquatch Maple-Finished Bourbon
What happens when you blend 20-30 barrels of high-rye bourbon and finish them with sugar maple? Shortbarrel’s Sapsquatch aims to answer that bold question.
Remus Bourbon Honors Baseball Icon Lou Gehrig With New Limited Release
Why does this bourbon have exactly 9,665 bottles and a QR code linking each one to a moment in baseball history? Remus Lou Gehrig Reserve has the answers.
Heaven Hill Launches 2026 Grain to Glass Year of Wheat Bourbon Trio
Which 2026 Heaven Hill “Year of Wheat” wheated bourbon should you chase—6-year, French oak, or a one-time 9-year extra-aged bottle?
Wild Turkey Austin Nichols Archives Gold Foil Edition Bourbon
What happens when Wild Turkey reimagines its cult-favorite “Cheesy Gold Foil” bottle? The new Austin Nichols Archives Collection delivers a 16-year, 120-proof answer.
Blue Run x Indy 500 Limited-Edition High Rye Bourbon Release
What happens when award-winning bourbon meets America’s greatest race? Blue Run’s limited IMS collaboration bottle brings motorsport heritage to whiskey lovers.
Evan Williams Launches America250 Bourbon for US 250th Anniversary
Why is Evan Williams bottling bourbon at exactly 117.76 proof? The answer ties Kentucky’s first licensed distiller to America’s 250th birthday in a bold new limited collection.
Barrell Cigar Blend Bourbon Earns 98 Points from Wine Enthusiast
What does it take for a bourbon to earn a near-perfect 98 points from Wine Enthusiast? Barrell’s Cigar Blend did it—and sold out almost immediately.
Filmland Spirits Releases The Crimson Cask Bourbon As Kentucky Exclusive
Why is an LA-based whiskey brand releasing a bourbon you can only buy in Kentucky? The Crimson Cask is Filmland Spirits’ first state-exclusive—and a thank-you letter.
Garrison Brothers & Tuff Shed Launch Bourbon Barn Sweepstakes
What if you could win your own fully finished bourbon barn delivered to your backyard? Garrison Brothers and Tuff Shed are making that dream a reality.
Green River Finishes New Bourbon With Local Honey
What happens when a distillery puts real honey in the barrel instead of taking shortcuts? Green River’s 92-proof answer aims to redefine honey whiskey entirely.
Old Fitzgerald Max Shapira Trio Heads to Sotheby’s
What do a 1934 Bottled-in-Bond relic and a 2015 reserve share? Old Fitzgerald’s Max Shapira archival trio goes to Sotheby’s for charity.
World’s 50 Best Bars 2026 Awards Ceremony Heads to Milan
Why is the global bar industry descending on Milan this October? The World’s 50 Best Bars picks the iconic Italian city for its 2026 awards ceremony for the first time.
Blue Run Blueprint Series: New 105-Proof Bourbon Launches
What happens when you blend a wheated bourbon with an experimental “Founders’ Mash”? Blue Run’s new Blueprint Series aims to redefine bourbon discovery.
Texas Whiskey Festival Announces Its ‘Must-Have’ Whiskeys Of The Year
Which Texas whiskey beat them all in a blind tasting showdown? The 2026 Texas Whiskey Festival reveals its must-have bottles across bourbon, rye, malt, and more.
Four Branches Bourbon Founders Reserve: Veteran-Made Winner
What happens when veterans from all four military branches unite to craft bourbon? Four Branches just won a national award and launched a new flagship expression.
Little Book Chapter 10 “All the Wiser” Celebrates Freddie Noe’s Milestone
What happens when an eighth-generation distiller ditches precision for pure intuition? Little Book Chapter 10 marks a bold philosophical shift for Freddie Noe.
DISCUS Urges Tariff Exemptions to Protect U.S. Spirits Jobs
U.S. distilleries lost nearly 1,000 jobs in one year while sales declined for the first time in decades—can tariff exemptions reverse the spirits industry’s downturn?
Stitzel-Weller Debuts 31-Year-Old Bourbon
What happens when 13 barrels of bourbon age for over three decades at one of Kentucky’s most legendary distilleries? Only 176 bottles tell that story.
15 STARS Launches Kentucke County Bourbon for America’s 250th
What does America’s 250th anniversary have to do with bourbon’s birthplace? 15 STARS answers with two collectible age-stated releases steeped in Kentucky history.
Industry Figures React To Trump’s Whisky Tariffs Removal
What prompted Trump to scrap all US whisky tariffs overnight — something “nobody else was able to do”? A royal visit, and the industry’s reaction is enormous.
Pernod Ricard and Brown-Forman Merger Talks Collapse
A mega-merger that could have rivaled Diageo just fell apart—so what happens to Brown-Forman now, and is Sazerac waiting in the wings?
Bardstown Bourbon Launches NFC-Powered Gifting Program
What if a bourbon bottle could deliver a personal video message with a single tap of your phone? Bardstown Bourbon’s new NFC gifting program makes it real.
Maker’s Mark & Kelsey Plum Launch “Yam Jam” Bourbon
What happens when a two-time WNBA champion crafts her own bourbon at Maker’s Mark? Meet “Yam Jam by Kelsey Plum”—a bold, 111.3-proof limited edition.
Sazerac Invests in Kendall Jenner’s 818 Tequila Brand
Why is the company behind Buffalo Trace betting big on Kendall Jenner’s tequila brand? Sazerac’s new partnership with 818 Tequila signals a major category play.
Virginia Distillery Co. Launches Split Barrel Bourbon-Malt Blend
What happens when you blend Kentucky Straight Bourbon with American Single Malt? Virginia Distillery Co.’s new Split Barrel Project claims to be a US first.
Wigle Whiskey Releases 2026 Runner of Steel Bourbon
What happens when a craft distillery and a marathon collide? Wigle Whiskey’s 2026 Runner of Steel Bourbon blends butterscotch and grit in a limited-edition tribute to Pittsburgh.
Blue Run Blueprint Series Bourbon: 105-Proof Debut
What happens when Blue Run blends a wheated mashbill with a mysterious “Founders’ Mash”? The new Blueprint Series aims to redefine approachable bourbon.
Starlight Distillery Releases Dana Huber Bottled-in-Bond Bourbon
What happens when seven years of craft and six months of barrel selection come down to just ten barrels? Dana Huber’s first signature bourbon answers that question.
IWSC Returns to Kentucky 2026 With Expanded Spirit Categories
Why is one of the world’s oldest spirits competitions expanding beyond whiskey for its Kentucky judging? The IWSC’s 2026 Bardstown event now welcomes gin, vodka, rum & more.
Binny’s 18 Van Winkle Sells for $80,600 at Unicorn Auction
A $113 bottle of bourbon just sold for over $80,600. What makes the legendary “Binny’s 18” Van Winkle one of the five most sought-after bourbons ever produced?
Wenzel Sherry Barrel Finished Bourbon Batch 2 Released
What happens when a world-award-winning bourbon’s leftover liquid gets blended into a new batch? Wenzel’s 679-bottle Sherry Finished Batch 2 has the answer.
Yellowstone Bourbon Tops $1M in National Parks Donations
A bourbon named after America’s most famous national park just crossed a major conservation milestone—but how did a Kentucky distillery end up defending grizzly bears?
Four Roses Single Barrel Collection Returns
What happens when Four Roses opens the vault on three of its 10 secret bourbon recipes? The new Single Barrel Collection rotation reveals exactly that.
Maker’s Mark Star Hill Farm Whisky Returns For 2026
What happens when Maker’s Mark adds hard red and white wheat to its groundbreaking mash bill? The 2026 Star Hill Farm cask strength release answers definitively.
Blue Note Announces Small Batch Wheated Bourbon Blend
What happens when Memphis heat meets a wheat-forward mashbill? Blue Note’s new limited-edition 101-proof bourbon promises peach, toffee, and honey-soaked depth.
West Fork Whiskey Leaves Westfield, Founder Thanks Community For Continued Support
West Fork Whiskey is leaving Westfield — but is the brand really disappearing? Here’s what the sale means for its beloved Hamer bourbon line across Indiana.
Buffalo Trace Opens John G. Carlisle Cafe at Distillery
What happens when a 1935 clubhouse meets bourbon-infused dining? Buffalo Trace’s new John G. Carlisle Cafe opens its doors — with rare artifacts and iconic Kentucky eats.
London Spirits Competition Announces 2026 Winners
Which spirits impressed 70+ industry judges across quality, value, and packaging? Discover the full 2026 London Spirits Competition winners and category champions.
Rare Van Winkle Bourbon Auction Live on Unicorn Platform
What makes the “Binny’s 18” Van Winkle one of the five most sought-after bourbons ever produced—and why has bidding already surpassed $75,000?
Elijah Craig Launches 2026 PGA Championship Edition Bourbon
Why is this new Elijah Craig Small Batch bottled at exactly 108 proof? The answer ties bourbon craftsmanship to one of golf’s biggest milestones this May.
Round Barn Debuts Lighthouse Series Watchman Bourbon
What happens when a Michigan distillery channels 50+ years of blending expertise into an unfiltered, barrel-strength bourbon inspired by Lake Michigan lighthouses?
Rabbit Hole Unveils Raceking Bourbon For Kentucky’s Racing Season
What happens when chocolate-malted wheat and barley meet a six-year bourbon aged in toasted and charred oak? Rabbit Hole’s Raceking has the bold answer.
Stephen Curry’s Gentleman’s Cut Unveils Japanese-Inspired Player Exclusive Bourbon
What happens when an NBA legend finishes 11-year bourbon in Japan’s most coveted oak? Gentleman’s Cut Shacho brings Mizunara magic to just 850 bottles.
Dierk Bentley’s ROW 94 Bourbon Expands Broken Branches to 11 U.S. States
A country star’s bourbon scored 94 points and racked up gold medals—now its limited edition Broken Branches is heading to 11 new states. What makes it stand out?
Buffalo Trace Announces Eagle Rare 30 Year Old, Its Oldest Bourbon Yet
What happens when Kentucky bourbon ages for three decades? Buffalo Trace’s Eagle Rare 30 is heading to auction via Bonhams — and the first bottle could fetch $13,000.
Frey Ranch Expands to Alabama and Mississippi
How does a 2,500-acre Nevada farm produce one of America’s top ultra-premium bourbons — and why is it now donating thousands to save the bees?
Wigle Whiskey Launches NFL Draft Bourbon Old Fashioned
What happens when Pittsburgh’s most awarded craft distillery meets NFL Draft fever? Wigle Whiskey’s limited-edition bottled Old Fashioned is the answer.
Shared Spirit: New London Whisky Festival Debuts June 2026
What happens when you strip the gatekeeping from whisky events and build a summer fair instead? Shared Spirit launches in London with a radically inclusive vision.
Branch & Barrel Wins Double Gold at Denver Spirits Competition
What makes a Colorado distillery’s wheated bourbon rank among the world’s best? Branch & Barrel’s latest Double Gold medal adds to a remarkable streak of wins.
Sazerac Approaches Brown-Forman Amid Pernod Ricard Talks
Two suitors, one iconic whiskey company. With Sazerac and Pernod Ricard both circling Brown-Forman, which deal could reshape the global spirits industry?
Angel’s Envy 2026: First 10-Year Rye & Cask Strength Bourbon
Angel’s Envy just made history with its first-ever age-stated rye. What makes this 10-year, rum-cask-aged expression and its bourbon counterpart so special?
Casey Jones Revere Bourbon: Limited 250th Anniversary Release
What does Paul Revere’s midnight ride have to do with bourbon? Casey Jones Distillery answers with a limited semiquincentennial release aged five years at 100 proof.
Kentucky Artisan Distillers Launches More Affordable Small-Barrel Single Barrel Program
Can’t justify a full 53-gallon barrel? KAD’s new small-barrel program lets you customize your own single barrel bourbon starting at just 15 gallons and 65 bottles.
Rémy Cointreau Unveils RC Forward Transformation Plan
Can Rémy Cointreau break free from macroeconomic cycles? Its bold new RC Forward plan and sweeping leadership shake-up aim to do exactly that.
Basil Hayden Unveils Golden Rye & Refreshes Portfolio Structure
Why is Basil Hayden splitting its entire lineup into three distinct tiers—and what does the new Golden Rye bring to the table? Here’s the full breakdown.
Buffalo Trace Adds Two New Bourbons To Experimental Collection
What happens when Buffalo Trace tracks a single oak tree for over two decades—and barrels bourbon at pre-Prohibition proof? Two extraordinary new releases reveal the answers.
Redemption Whiskey Unveils New Bottle Design & 92 Proof Bourbon
A trademark dispute forced Redemption Whiskey to rethink everything. How did a legal setback spark a bold new bottle design and a higher-proof bourbon?
Jim Beam Launches “Home Field Advantage” Campaign Ahead of World Cup
How is Jim Beam turning backyard barbecues and living room watch parties into the ultimate home field advantage for the 2026 FIFA World Cup? 🥃⚽
Wigle Whiskey Launches Five New Ready-to-Drink Cocktails
Can Pennsylvania’s most awarded craft distillery conquer the booming RTD market? Wigle Whiskey bets big with five new canned cocktails built on bourbon and vodka.
US Spirits Exports Drop 3.8% in 2025 Amid Trade Wars
US spirits exports fell 3.8% in 2025—but what happens when you remove Canada from the equation? The surprising answer reveals where American whiskey’s future truly lies.
The 1933 Society Speakeasy Opens on Louisville’s Whiskey Row
What happens when you go underground on Louisville’s legendary Whiskey Row? A new speakeasy pays tribute to the rebels who kept bourbon alive during Prohibition.
Hard Truth Launches First Barrel Finish Reserve of 2026: French Oak Finish
What happens when you blend two sweet mash bourbons and finish them in century-old French oak cooperage casks? Hard Truth’s newest limited release has the answer.
Knob Creek Announces Blender’s Edition Series
What happens when Knob Creek’s blenders chase the sweeter side of bourbon? The new Blender’s Edition 01 is a 10-year, 106-proof answer worth exploring.
Foley Family Wines & Spirits Finishes Bourbon In Six Different Barrel Types
What happens when a master distiller finishes bourbon in six different barrel types—from Chardonnay to Tokaji? Gambit No. 6 reveals the answer.
Budweiser’s 150th Anniversary Opening Day Donation in Houston
How did Budweiser mark 150 years of American heritage on Opening Day? A $35,000 donation, a soaring eagle, and limited-edition cans told the story in Houston.
Jeptha Creed Unveils New Bourbon Experiences for 2026
What does a women-owned Kentucky distillery offer for its 10th anniversary? Jeptha Creed unveils barrel tastings, farm tours, and immersive experiences from just $5.
Loews Hotels Launches Alchemy Apothecary Cocktail Program
What happens when a major hotel chain turns its bars into apothecary labs? Loews Hotels’ new Alchemy program brings tinctures, smoke cloches, and sensory cocktails nationwide.
Milam & Greene Ages Bourbon at Sea on Azamara World Cruise
What happens when bourbon travels 37 countries aboard a cruise ship? Milam & Greene’s Bourbon Quest experiment aims to find out over 188 nights at sea.
Pernod Ricard and Brown-Forman Confirm Merger Talks
Could a Pernod Ricard and Brown-Forman “merger of equals” reshape the entire global spirits industry and challenge Diageo’s dominance? Both companies confirm talks are underway.
Larrikin Bourbon Releases 3rd Annual ‘Pour for the Roses’ For Kentucky Derby
What happens when a veteran-owned Kentucky distillery blends 9 years of aging with Derby tradition and Australian art? Larrikin’s latest single barrel answers.
Barrell Craft Spirits Launches Dual-Wine Cask Finish 18-Year-Old
What happens when you finish 18-year Kentucky whiskey in Cabernet Sauvignon barrels and blend it with 23-25-year Canadian whisky aged in Sauternes casks?
Jefferson’s Bourbon Ages at Sea on Holland America Ships
What happens when bourbon ages on rolling ocean waves across 11 cruise ships? Jefferson’s and Holland America Line team up to find out in a first-of-its-kind partnership.
Horse Soldier Bourbon Celebrates USA’s Anniversary With Limited Edition
What happens when Special Forces veterans craft a 13-year bourbon limited to exactly 1,776 bottles? Horse Soldier’s Liberty Edition answers with rare whiskey and purpose.
Lux Row Distillers Announces Blood Oath 12 Bourbon
What happens when master distiller John Rempe finishes bourbon in not one but two Italian wine casks? Blood Oath Pact 12 reveals the answer.
Unbridled Spirit Bourbon: The “Champagne of Bourbon” Arrives
Why isn’t America’s most iconic spirit the face of celebration? Unbridled Spirit Bourbon aims to change that — positioning bourbon alongside champagne and cognac.
Daniel Weller Spelt Wheat Bourbon: New 2026 Release
What happens when an ancient grain replaces rye in the Weller mashbill? Daniel Weller Spelt Wheat isolates spelt’s natural sweetness in a 10-year bourbon experiment.
Evan Williams Bourbon Nation Collegiate Edition Bottles 2025
Can your college pride fit in a bourbon bottle? Evan Williams thinks so with five new university-branded Single Barrel releases — but can you find one in your state?
IWSC Returns to Kentucky for Spirited Judging this June
What happens when the “Olympics of the Drinks Industry” lands in the Bourbon Capital of the World? The IWSC returns to Kentucky — now judging more than just whiskey.