Country music star Dierks Bentley has announced three initiatives for his ROW 94 Kentucky straight bourbon brand, including a new limited expression called Trespasser’s Proof, a debut tasting room in downtown Nashville and a guided whiskey trail experience. The news was revealed during a press conference at the Grand Ole Opry on 3 November 2026, marking the Second Annual Dierks Day.
“I’ve spent most of my life trying to get closer to the music, sometimes through doors I wasn’t supposed to walk through,” said Bentley. “That same intense passion for country music is what inspired this bourbon, and getting to bring a little piece of Nashville history into it makes it even more special.”
Bentley unveiled the announcements alongside Justin Willett, vice president of operations for the brand.
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READ THE STORYThe flagship release, ROW 94 Trespasser’s Proof, is a four-barrel limited expression slated to arrive in early 2027. It begins its final stage of aging today on the grounds of the Grand Ole Opry.
The bourbon starts at Green River Distilling Co. in Owensboro, Kentucky, using the same mash bill as flagship ROW 94. It ages for a minimum of four years before being transferred to a secure, off-limits location at the Opry to complete its final maturation.
To finish the liquid, the brand selected staves of hard white oak and sugar maple – the same wood species used to build the stage of the Ryman Auditorium, the former home of the Grand Ole Opry.
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The final proof has not yet been determined. The distillery team will sample throughout the aging and finishing process before setting the proof ahead of bottling.
ROW 94 Trespasser’s Proof will carry a suggested retail price of $100 (£77). It will be sold online and at select bourbon bars and retailers while supplies last.
The name nods to Bentley’s early days, when he was banned from several Nashville venues for sneaking backstage.
The brand’s first tasting room opens to the public on Thursday 5 November at the Bode Hotel in downtown Nashville. Operating Thursday to Sunday from 4-10pm, it features a Bentley hologram installation, archival distillery photography and tour memorabilia.
Guests can order Flight 94 ($25/£19), which pairs one-ounce pours of ROW 94, ROW 94 Full Proof and Broken Branches.
Finally, The Music Whiskey Trail: Dierks Bentley & ROW 94 launches on Saturday 7 November. The three-hour guided tour from Mint Julep Experiences runs every Saturday for $169 (£130) per person, visiting Music Row, Lower Broadway and the Ryman Auditorium.
More information is available at ROW94whiskey.com.
