Partner with The Whiskey Wash
Reach 5.3 million whisky buyers a year, directly.
Do you remember organic social reach? When you could post directly and land in front of a huge, engaged audience of whisky drinkers who actually wanted to hear from you?
Sadly, those days are over. So how do you reach those whisky drinkers in 2026?
Audience, reach and partnership options, all in one document.
The right audience, at real scale
The Whiskey Wash is now the world’s most visited whisky website, with over 5.3 million visitors in 2026 — ahead of The Spirits Business, WhiskyBase, Whisky Advocate, Whisky Magazine and every other whisky website you can think of.
It’s not just reach either, it’s also the right audience. According to our survey of more than 11,000 readers in May 2026, our audience buys over 62 million bottles a year, worth a combined £2.5 billion. These are people with glasses in their hands and money to spend.
Seen by search, and by AI
There’s another reason to work with The Whiskey Wash (and it’s a new one!). AI search now accounts for more than 10% of search traffic online, which means your brand needs to show up not just on your own website, but in the sources AI actually draws from.
With almost 15,000 whisky articles spanning more than a decade, The Whiskey Wash is deeply crawled and well understood by AI. Being cited here means being part of the answer when someone asks AI about whisky.
Let's talk about your brand
We’re now offering brands the chance to collaborate with The Whiskey Wash and reach our audience directly. If you think your brand is a good fit, email Mark Littler at [email protected] to start a conversation.