Barrel Global, the US-based barrel ownership platform, has unveiled an officially licensed Kentucky Straight Bourbon Whiskey inspired by the John Wick film franchise. The release marks the first in a planned collection of premium spirits, with online pre-orders opening on 3 November 2026 at a recommended retail price of US$54.99-59.99 (£42-46).
“It has been a joy to work with the team at Lionsgate to develop this unique and collectible range of John Wick spirits, inspired by the genre-defining franchise that we’re all huge fans of,” said George Koutsakis, founder of Barrel Global. He added: “Storytelling in a bottle, our spirits will offer a taste of John Wick’s coded, underground world of revenge and redemption.”
The debut expression is a seven-year-old Kentucky Straight Bourbon Whiskey (750ml), bottled at 45% ABV. It is distilled by Bardstown Bourbon Company, a custom distilling specialist based in Kentucky.
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READ THE STORYThe bourbon is finished in cherry and sherry wood. According to the brand, the cherry wood references a rooftop scene set at The Continental Hotel in Osaka in the fourth film, while the sherry wood nods to climactic moments set in Paris and Rome.
Design details run throughout the packaging. The label depicts cherry blossoms falling around glass shattered by a gunshot, which the brand says represents the character’s pursuit of peace through violence. The neck label features the font used to issue bounties to assassins within the franchise.
The deal was facilitated by IMG Licensing, granting Barrel Global the rights to manage production and distribution of John Wick-inspired spirits across Asia, Europe and South America.
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Debbie Olshan, senior director of consumer products at Lionsgate, said: “We’re excited to give fans a new way to immerse themselves in the world of John Wick through this collaboration with Barrel Global.”
John Wick ranks among the highest-grossing franchises in Lionsgate’s portfolio. Alongside four films, it includes the television series The Continental and an upcoming film starring Donnie Yen as Caine, which has wrapped production.
The collection has been developed for collectors, enthusiasts and spirits consumers, combining craftsmanship with the franchise’s neo-noir aesthetic.
