Jim Beam has launched its limited-edition Jim Beam x Cadillac Formula 1 Team bottle in the U.S. to mark the team’s home race at the U.S. Grand Prix in Austin, Texas, which took place last weekend. The Kentucky bourbon brand is the team’s Official Spirits Partner and first released the collectible globally at the British Grand Prix on July 4.
The design draws on the team’s helmet concept. It features checkered-flag detailing and places both brand names side by side. Inside, the bottle holds Jim Beam’s standard bourbon.
In the U.S., the 750ml bottle sells for $21.99 (£16.40 / ₹2,090).
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READ THE STORYFreddie Noe, eighth-generation master distiller at the James B. Beam Distilling Co., pointed to a long family link with the car brand.
“Cadillac has been part of my family’s story for nearly 90 years, going all the way back to when Jim Beam himself used his Cadillac to protect the yeast we still use to make our bourbon today,” he said. “To see these two American icons come together on a bottle is something special.”
He continued: “And now that it’s available here at home, fans can raise a glass to Cadillac’s first Formula 1 season and be part of this exciting new chapter in our shared history.”
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Austin hosts the team’s second American home race of the season. Cadillac raced its first U.S. home race in Miami.
Cadillac joined the Formula 1 grid in 2026 as the sport’s 11th team. Sergio Pérez and Valtteri Bottas drive for the team, both of whom have years of experience in the sport. Most notably, Sergio Pérez occupied the second seat at Red Bull, alongside four-time champion Max Verstappen, from 2021 through 2024. Valtteri Bottas is a former teammate of seven-time world champion Lewis Hamilton. Bottas drove for Mercedes alongside Hamilton from 2017 until the end of the 2021 season.
Tyler Epp, global head of commercial strategy at the Cadillac Formula 1 Team, linked the Jim Beam release to the team’s values.
“From the smallest details to the biggest moments, progress happens when people work together, reaching for the ultimate goal,” Epp said. “That’s the team we’re building, and with Jim Beam sharing this mantra alongside us, this exemplifies the spirit with which we aim to race.”
Jim Beam and Cadillac announced their multi-year global partnership in September 2025. The deal brings together two American brands around “heritage, craftsmanship, innovation and community.”
Both partners run events on and off the track. They aim to bring new audiences into the sport.
