Wild Turkey has returned as an official partner of the MotoGP Red Bull Grand Prix of Australia 2026, bringing branded hospitality and fan experiences to Phillip Island. The Campari-owned Bourbon marks its second consecutive year at the circuit, with the event running from 23–25 October.
The partnership sees Wild Turkey celebrate the venue’s racing legacy. Phillip Island hosted Australia’s first World Championship Motorcycle Grand Prix 37 years ago.
“The MotoGP Red Bull Grand Prix of Australia 2026 is one of the country’s most iconic sporting events, and Phillip Island holds a special place in the hearts of racing fans across generations,” said Mark Watson, marketing director at Campari Australia. “We’re proud to rejoin The MotoGP Red Bull Grand Prix of Australia 2026 for a second year and celebrate everything that makes Phillip Island so special, from its rich history and passionate community that surrounds it.”
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READ THE STORYWatson continued: “That sense of heritage, authenticity and shared experience has a natural connection to Wild Turkey. We’re excited to create memorable moments for fans and raise a Wild Turkey to another great chapter in the circuit’s legacy.”
Across the weekend, fans can experience Wild Turkey trackside at several activations. A Wild Turkey Bar, located at Turn 1, will serve a selection of the brand’s products, with multiple screens broadcasting the racing live.
Visitors who sign up to the Wild Turkey database at the bar can win an exclusive Wild Turkey motorcycle jacket. The limited-edition item is not available for purchase and can only be won at the event.
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The Wild Turkey Bar will open daily, running from 10:00am to 5:00pm on Friday, 10:00am to 5:30pm on Saturday and 10:00am to 4:30pm on Sunday.
The three-day event will culminate in live performances from Australian musicians Jimmy Barnes and Jet.
The tie-up caps a notable year for the brand in Australia. It follows the launch of the Wild Turkey Austin Nichols Archives, Gold Foil Edition, and the rollout of refreshed ready-to-drink (RTD) packaging across the portfolio.
Wild Turkey is produced in Lawrenceburg, Kentucky, and forms part of the Campari Group’s spirits portfolio.
