Johnnie Walker News and New Releases
Stay informed with the latest Johnnie Walker news and new whisky releases, brought to you by The Whiskey Wash. From innovative blends to limited-edition launches and industry updates, explore everything happening with this iconic Scotch whisky brand.
Johnnie Walker News & New Releases
Diageo to Close Clynelish Distillery Visitor Centre
Why is Diageo closing a recently renovated visitor centre that showcases one of Johnnie Walker’s key distilleries? The answer reveals troubling trends in Scotch whisky.
World Class India 2026: Top 100 Bartenders Advance To Regional Finals
What happens when 800+ bartenders reimagine classics with Johnnie Walker Black Label? Diageo’s World Class India 2026 reveals surprising trends in its Top 100 list.
Johnnie Walker Evolves ‘Keep Walking’ Campaign for 2026
What does progress mean in 2025? Johnnie Walker’s refreshed ‘Keep Walking’ campaign celebrates the everyday “keeps” that define our personal journeys forward.
EDITION Partners with Johnnie Walker Vault for Luxury Events
What happens when haute couture meets master blending? EDITION hotels unveil an exclusive Johnnie Walker Vault dinner series celebrating The Couture Blend’s artistry.
Johnnie Walker Unveils Year of Horse Limited Edition WIth Robert Wun
What happens when Scotland’s finest whisky meets Hong Kong haute couture? Johnnie Walker Blue Label and Robert Wun create magic for Year of the Horse.
Women, Whisky and Cultivating a Younger Audience with Pop Culture Connections
Why are whisky brands suddenly partnering with pop stars and reality TV personalities? The answer reveals how women are transforming the spirits industry.
Sabrina Carpenter Trades ‘Man’s World’ for Whisky in Johnnie Walker’s Latest Ad
Can a pop star who once admitted to disliking whisky become the face of Johnnie Walker? Sabrina Carpenter’s new campaign proves taste, and perceptions, can evolve.
Johnnie Walker x Olivier Rousteing Drop Second Collaboration
Fashion designer Olivier Rousteing and Johnnie Walker launch The Couture Blend, a $2,500 crystal decanter containing experimental and 40-year-old whiskies to mark Rousteing’s 40th birthday.
Johnnie Walker’s Oldest Whisky Arrives In The U.S.
Diageo releases one of its rarest whiskies with only 30 bottles of Johnnie Walker Aged 52 Years allocated for American collectors at $25,000 per bottle.
Johnnie Walker Launches Limited Edition Blue Label Whisky With Rahul Mishra
Johnnie Walker unveils a limited edition Blue Label bottle designed by Indian fashion designer Rahul Mishra, featuring intricate flora and fauna motifs for the festive season.
Johnnie Walker Celebrates ‘The Spirit of the Cup’ In The Lead Up To Golf Tournament
Johnnie Walker is taking golf to New York City streets with a new Devereux Golf collection and citywide activations ahead of the sport’s biggest rivalry tournament.
Johnnie Walker Partners with Sabrina Carpenter As New Album Is Released
Scotch whisky brand Johnnie Walker unveiled a global partnership with Grammy winner Sabrina Carpenter, marking a strategic push to reach younger consumers through music collaborations.
Golf Whisky Collection To Be Auctioned at Hansons
A collection of 50 limited-edition whisky bottles celebrating golf’s greatest moments goes under the hammer July 29 at Hansons Auctioneers, featuring rare bottles from The Open and Ryder Cup.
Diageo CEO Debra Crew Steps Down After 2 Years At Helm
Diageo CEO Debra Crew has left the spirits giant with immediate effect after two years in the role. CFO Nik Jhangiani will serve as interim chief executive while the board searches for a permanent replacement.
Johnnie Walker Blue Label Ultra Debuts at NYCxDESIGN with World Record Recognition
Johnnie Walker Blue Label Ultra launches in North America at $1,250, earning Guinness World Record for lightest 70cl bottle during exclusive NYCxDESIGN exhibition.
Johnnie Walker Unveils $20,000 Collaboration with Fashion Icon Olivier Rousteing
Couture Expression is a four bottle collection created as the first in a two-part collaboration between the Johnnie Walker Vault and Olivier Rousteing
Johnnie Walker Revives Historic ‘Blue-in-One’ Challenge for Golf Enthusiasts
Johnnie Walker celebrates golf’s rarest achievement with exclusive rewards program ahead of major tournament.
Diageo Secures Five Royal Warrants from King Charles III
Diageo has been granted five Royal Warrants by King Charles III in the December 2024 appointments. The warrants cover iconic brands including Johnnie Walker, Royal Lochnagar, and Tanqueray Gordon & Company.
Johnnie Walker Unveils Lunar New Year Design
The snake is regarded as one of the most enigmatic of the Zodiac animals and is defined by its ability to shed its skin and become renewed, an apt motif to ring in the Lunar New Year.
Johnnie Walker Princes Street Has Now Welcomed Over One Million Visitors
Johnnie Walker Princes Street is celebrating a monumental achievement, having officially welcomed over 1 million visitors from 141 countries since its opening in 2021.
Johnnie Walker Launches Après-Ski Whisky, Perfect After A Day On The Slopes
Johnnie Walker Blue Label Ice Chalet was unveiled by Johnnie Walker Ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas.
The Complete Rundown On Johnnie Walker’s Squid Game Collaboration
Johnnie Walker is inviting whisky fans and avid Squid Game watchers to ‘pick your player’ in a unique, celebratory collaboration.
Diageo Unveils First Paper-Based Bottle Trial For Johnnie Walker
Johnnie Walker Black Label is set to be served at Johnnie Walker Princes Street’s 1820 bar in Edinburgh, packaged in a 90 % paper-based bottle.
These Are Cocktail Pairings From The 76th Emmy Awards
Johnnie Walker served as the Official Spirits Partner of the 76th Emmy Awards with some delicious cocktail pairings.
Johnnie Walker Unveils The World’s Lightest Whisky Bottle
The reveal of Johnnie Walker Blue Label Ultra signals the brand’s commitment to innovation, with hopes that the ground-breaking design could inspire the more luxurious, lightweight, and low-carbon whisky bottles of tomorrow.
Johnnie Walker Blue Label Xordinaire Cognac Cask Finish Hits Global Travel Retail
Johnnie Walker, a Scotch Whisky brand already known for being a large player in travel retail whiskies, recently unveiled a new luxury Scotch Whisky exclusively for travellers across the globe – Johnnie Walker Blue Label Xordinaire.
Johnnie Walker Introduces Limited Blue Label Variant, ‘Elusive Umami’
Johnnie Walker has announced a limited-edition whisky release under its Blue Label series, the “Elusive Umami.”