Johnnie Walker has unveiled a limited edition Black Label bottle design with Grammy Award-winning artist Sabrina Carpenter. The scotch whisky brand launched the collectible bottle in Great Britain on September 8, ahead of a rollout in Mexico, India, and selected markets in Europe and Asia Pacific.
The release forms the latest part of Johnnie Walker’s multi-year partnership with Carpenter.
The bottle design takes inspiration from Carpenter’s album, Man’s Best Friend. It features a bespoke Sabrina blue colorway and dog paw motifs.
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Carpenter said: “I adore creating little surprises for my fans, and this felt like such a cool way to bring the world of Man’s Best Friend to life.
“I love telling stories beyond music, so getting to put my own spin on something as iconic as the Johnnie Walker Black Label bottle was such a fun challenge.
“I can’t wait for everyone to see all the little details.”
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READ THE STORYJohnnie Walker and Carpenter announced the partnership in August. The collaboration later launched with a global campaign tied to Man’s Best Friend and the final leg of Carpenter’s Short n’ Sweet Tour.
That campaign introduced consumers of legal drinking age to the Go Go Highball, Carpenter’s signature Johnnie Walker serve.
Johnnie Walker said the new bottle extends the collaboration and reinforces the brand’s connection to music, culture and creativity.
The brand, owned by Diageo, describes Johnnie Walker as the world’s number one scotch whisky, citing IWSR 2024 data. The range includes Johnnie Walker Red Label, Black Label, Gold Label Reserve and Blue Label.
According to IWSR data cited by the company, Johnnie Walker sells more than 22 million cases annually. The brand also said it is the number one best-selling scotch whisky, based on 2024 volume.
Diageo’s wider portfolio includes Crown Royal, J&B and Buchanan’s whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Carpenter is signed to Island Records. Her album Short n’ Sweet debuted at number one on the Billboard 200 and won the Grammy Award for best pop vocal album, while Espresso won best pop solo performance.
The bottle will be available in 70cl and 75cl formats at 40% ABV. Johnnie Walker said the recommended retail price will sit in line with Johnnie Walker Black Label.
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