Johnnie Walker has released a cinematic new film starring Sabrina Carpenter and directed by Academy Award-winning filmmaker Damien Chazelle, forming the latest chapter of the blended scotch whisky brand’s multi-year partnership with the singer. The film, produced by Superprime Films and unveiled globally today, captures Carpenter’s ‘Keep Walking’ story and celebrates her evolution as an artist.
The project draws inspiration from French New Wave cinema, blending sophisticated style with spontaneity, freedom and playful rule breaking. It positions Carpenter in “main-character mode” as the world shifts around her, filled with celebrations and unexpected moments.
The film is inspired by Johnnie Walker’s long-running Keep Walking platform, which centres on the theme of personal progress.
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READ THE STORY“Working with Johnnie Walker and Damien was such a creative adventure,” said Sabrina Carpenter. “We wanted to create a true cinematic experience that was playful, unexpected, and full of personality.”
Carpenter added: “I’m a long time fan of Damien’s work – so it was exciting to bring this visual world to life alongside him. This film felt like the perfect way to tell the Keep Walking story and capture the energy of this next chapter.”
Chazelle is the filmmaker behind La La Land, Whiplash, First Man and Babylon, and is known for his visually ambitious storytelling and dynamic musical sequences.
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The film continues a collaboration that began when the two-time Grammy Award winner signed a multi-year partnership deal with Johnnie Walker in 2025.
That partnership has already produced a signature serve and a collectible bottle. Nods to Carpenter’s work on the bottle include the use of a bespoke ‘Sabrina blue’ colourway and dog paw motifs, shipping in both 700ml and 750ml formats at an ABV of 40%, with local pricing in line with the classic Johnnie Walker Black Label. In Great Britain, the bottle carries a recommended retail price of £35, which is in line with standard Johnnie Walker Black Label.
The limited-edition Black Label bottle inspired by Carpenter’s style is now rolling out across Europe, Australia and North America, with further markets to follow in the coming months.
Carpenter’s signature Go Go Highball debuted alongside her Short n’ Sweet tour. Fans attending the final leg of the tour last year were able to sample the serve, made with Johnnie Walker Black Label, sour cherry juice and ginger ale.
The collaboration forms part of Johnnie Walker’s broader global music platform, which champions boundary-pushing artists. Johnnie Walker remains the best-selling Scotch whisky brand in the world, having sold 20.3 million nine-litre cases in 2025.
