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Johnnie Walker Teams Up With BLACKPINK Star ROSÉ

What does BLACKPINK's ROSÉ have in common with the world's top Scotch? Johnnie Walker's new Black Label campaign, launching in Seoul with her own signature highball.

Johnnie Walker unveils Blue Label Indian Festive Blend with couturier Rahul Mishra

What does a Johnnie Walker Blue Label crafted for India's festive table taste like? Discover the new limited-edition blend created

Johnnie Walker Sabrina Carpenter Black Label Bottle

What happens when Scotch meets pop? Johnnie Walker’s Sabrina Carpenter Black Label bottle brings Man’s Best Friend to whisky shelves.

Largest Ever Johnnie Walker Collection Hits Auction This September

What does two decades of Johnnie Walker devotion look like? Discover the largest collection ever brought to auction—3,200 items spanning

Diageo Profits Down 27%, But Scotch Holds Firm

Diageo's profit plunged 27% amid billions in charges—but which whiskies grew and which collapsed? The results reveal a sharp divide

Callum Turner Named Johnnie Walker Blue Label Ambassador

What makes Johnnie Walker Blue Label so rare that only one in 10,000 casks makes the cut? Actor Callum Turner

Johnnie Walker Launches New Blue Label Azure Travel Retail Exclusive

What happens when Johnnie Walker reimagines Blue Label for summer? Blue Label Azure brings coastal vibes and vibrant citrus to

Johnnie Walker Red Soul: A Sweeter, Smoother Scotch

Can a smoother, sweeter scotch with zero smoky notes win over non-whisky drinkers? Johnnie Walker Red Soul is Diageo's bold

Johnnie Walker Launches Black Cask As New Permanent Blend

What happens when Johnnie Walker ages its finest Black Label whiskies exclusively in American ex-bourbon barrels? Black Cask answers—and it's

Diageo to Close Clynelish Distillery Visitor Centre

Why is Diageo closing a recently renovated visitor centre that showcases one of Johnnie Walker's key distilleries? The answer reveals

World Class India 2026: Top 100 Bartenders Advance To Regional Finals

What happens when 800+ bartenders reimagine classics with Johnnie Walker Black Label? Diageo's World Class India 2026 reveals surprising trends

Johnnie Walker Evolves ‘Keep Walking’ Campaign for 2026

What does progress mean in 2025? Johnnie Walker's refreshed 'Keep Walking' campaign celebrates the everyday "keeps" that define our personal

EDITION Partners with Johnnie Walker Vault for Luxury Events

What happens when haute couture meets master blending? EDITION hotels unveil an exclusive Johnnie Walker Vault dinner series celebrating The

Johnnie Walker Unveils Year of Horse Limited Edition WIth Robert Wun

What happens when Scotland's finest whisky meets Hong Kong haute couture? Johnnie Walker Blue Label and Robert Wun create magic

Women, Whisky and Cultivating a Younger Audience with Pop Culture Connections

Partner Content
Why are whisky brands suddenly partnering with pop stars and reality TV personalities? The answer reveals how women are transforming

Sabrina Carpenter Trades ‘Man’s World’ for Whisky in Johnnie Walker’s Latest Ad

Can a pop star who once admitted to disliking whisky become the face of Johnnie Walker? Sabrina Carpenter's new campaign
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