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Johnnie Walker Launches New Blue Label Azure Travel Retail Exclusive

What happens when Johnnie Walker reimagines Blue Label for summer? Blue Label Azure brings coastal vibes and vibrant citrus to duty-free shelves worldwide.

Johnnie Walker Red Soul: A Sweeter, Smoother Scotch

Can a smoother, sweeter scotch with zero smoky notes win over non-whisky drinkers? Johnnie Walker Red Soul is Diageo's bold

Johnnie Walker Launches Black Cask As New Permanent Blend

What happens when Johnnie Walker ages its finest Black Label whiskies exclusively in American ex-bourbon barrels? Black Cask answers—and it's

Diageo to Close Clynelish Distillery Visitor Centre

Why is Diageo closing a recently renovated visitor centre that showcases one of Johnnie Walker's key distilleries? The answer reveals

World Class India 2026: Top 100 Bartenders Advance To Regional Finals

What happens when 800+ bartenders reimagine classics with Johnnie Walker Black Label? Diageo's World Class India 2026 reveals surprising trends

Johnnie Walker Evolves ‘Keep Walking’ Campaign for 2026

What does progress mean in 2025? Johnnie Walker's refreshed 'Keep Walking' campaign celebrates the everyday "keeps" that define our personal

EDITION Partners with Johnnie Walker Vault for Luxury Events

What happens when haute couture meets master blending? EDITION hotels unveil an exclusive Johnnie Walker Vault dinner series celebrating The

Johnnie Walker Unveils Year of Horse Limited Edition WIth Robert Wun

What happens when Scotland's finest whisky meets Hong Kong haute couture? Johnnie Walker Blue Label and Robert Wun create magic

Women, Whisky and Cultivating a Younger Audience with Pop Culture Connections

Why are whisky brands suddenly partnering with pop stars and reality TV personalities? The answer reveals how women are transforming

Sabrina Carpenter Trades ‘Man’s World’ for Whisky in Johnnie Walker’s Latest Ad

Can a pop star who once admitted to disliking whisky become the face of Johnnie Walker? Sabrina Carpenter's new campaign

Johnnie Walker x Olivier Rousteing Drop Second Collaboration

Fashion designer Olivier Rousteing and Johnnie Walker launch The Couture Blend, a $2,500 crystal decanter containing experimental and 40-year-old whiskies

Johnnie Walker’s Oldest Whisky Arrives In The U.S.

Diageo releases one of its rarest whiskies with only 30 bottles of Johnnie Walker Aged 52 Years allocated for American

Johnnie Walker Launches Limited Edition Blue Label Whisky With Rahul Mishra

Johnnie Walker unveils a limited edition Blue Label bottle designed by Indian fashion designer Rahul Mishra, featuring intricate flora and

Johnnie Walker Celebrates ‘The Spirit of the Cup’ In The Lead Up To Golf Tournament

Johnnie Walker is taking golf to New York City streets with a new Devereux Golf collection and citywide activations ahead

Johnnie Walker Partners with Sabrina Carpenter As New Album Is Released

Scotch whisky brand Johnnie Walker unveiled a global partnership with Grammy winner Sabrina Carpenter, marking a strategic push to reach

Golf Whisky Collection To Be Auctioned at Hansons

A collection of 50 limited-edition whisky bottles celebrating golf's greatest moments goes under the hammer July 29 at Hansons Auctioneers,
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