Independent whiskey brand Pursuit Spirits is launching a new premium subscription service that promises members exclusive access to distillery-only releases and unique experiences.
The P.Club program, set to debut in March 2025, offers a customizable approach to whiskey club membership, allowing subscribers to personally select their quarterly bottles from a curated collection of allocated releases.
The P.Club’s Flexibility
Unlike conventional whiskey clubs that pre-select bottles for members, P.Club introduces a flexible cart system. Members can choose from various offerings, including new Pursuit United expressions, limited Pursuit Series single barrels, and Mellwood Legacy Collection revivals.
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READ THE STORY“We created P.Club to break down barriers and bring our most passionate fans closer to the whiskey they love,” said Kenny Coleman, Co-Founder of Pursuit Spirits. “The traditional three-tier system limits our distribution capabilities and hinders our ability to bring more innovations to market, but with P.Club, we put our most exclusive releases directly into the hands of our most loyal customers—seamlessly delivered to their doorstep or available for pick-up at the distillery.”
Inaugural Release
The P.Club Member Benefits
Additional membership perks include:
- Exclusive Distillery-Only Releases – First access to special projects and limited-time offerings that won’t make it to distribution. Continue to get distillery exclusives even after your visit to Louisville, Kentucky.
- VIP Virtual Tastings & Q&As – Live tastings with the Pursuit Spirits team, Co-Founders, and fellow members, with behind-the-scenes insights into each release.
- Free Shipping or Distillery Pick-Up Parties – Choose free doorstep delivery or join fellow whiskey fans for a designated pick-up day at the distillery.
- 10% Off All Merchandise & Accessories – Enjoy exclusive savings on branded glassware, apparel, and more either in-store or online.
- $15 Off The Whole Shebang – Get a $15 gift card redeemable for The Whole Shebang or any distillery experience.
The annual membership fee is set at $100, with the inaugural release scheduled for March 2025, followed by the next allocation in June. Members can choose between home delivery or participating in pick-up events at the distillery in Louisville, Kentucky. For more information, you can visit www.pursuitspirits.com.
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