Pursuit Spirits, a Louisville-based whiskey brand, has unveiled its new venue, Pursuit Spirits on Whiskey Row, marking an exciting chapter for the brand known for its innovative approach to bourbon.
Situated in a historic early 20th-century building, the venue spans nearly 7,600 square feet across two floors, offering visitors a unique blend of history and modernity. Co-founders Ryan Cecil and Kenny Coleman have crafted a space that promises an immersive whiskey experience.
“The culmination of years of hard work is now here,” says Kenny Coleman, Pursuit Spirits Co-Founder & COO. “We wouldn’t be here without the support of our loyal listeners, the industry guests who make Bourbon Pursuit the best podcast around, and our diehard fans who love the whiskey we create. We can’t wait to share this moment with you.”
Inside The New Pursuit Spirits Venue
The venue not only features a retail shop and tasting experiences but also hosts the Bourbon Pursuit podcast studio and a cozy cocktail lounge. Its design incorporates original brick walls and restored hardwood floors, with an elevator shaft-turned-art-piece connecting the two floors through a sleek glass floor.
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Of particular note is the lower-level lounge, which includes an old vault converted into a private seating nook.
Experiential Offerings at Pursuit Spirits on Whiskey Row
Pursuit Spirits on Whiskey Row aims to captivate modern whiskey enthusiasts through a range of experiences. These offerings differ from traditional distillery tours, focusing instead on storytelling and bourbon exploration. Guests can engage in exclusive barrel selections, bottle their own whiskey from the barrel, and delve into Louisville’s whiskey heritage.
Among the experiences available are the Mellwood Past and Present tour, priced at $35, offering a 45-minute journey through the history of Louisville’s Mellwood Distillery.
The Choose Your Own Cocktail Adventure, costing $40, invites participants to create unique cocktails under expert guidance.
For those seeking deeper insights, the Founder Hour provides an exclusive session with co-founders Kenny Coleman or Ryan Cecil for $150, offering a firsthand look at the experimental side of Pursuit Spirits.
Trial+Error Lounge: Innovation Meets Tradition
The Trial+Error lounge, a basement bourbon-focused cocktail lounge, embodies Pursuit Spirits’ commitment to experimentation and community connection.
Designed by lead bartender Jordan Harris, the lounge offers a wide selection of wines, beers, and over 100 expressions from Pursuit Spirits, including private barrel releases.
Signature cocktails at Trial+Error reinterpret classics with a bold twist. Notable offerings include the T&E Old Fashioned and the Barrel-aged Manhattan. The lounge’s cocktail menu encourages curiosity and discovery, featuring concoctions like the Rye-an Rita and rotating seasonal creations.
Ryan Cecil, Pursuit Spirits Co-Founder and Master Blender, reflects on the brand’s journey: “Curiosity, discovery, and passion is what has gotten us to this point. The space is truly a physical extension of everything we’ve built over the years – our whiskey, our podcast, and our commitment to uniting people through our common interests.”
With its launch, Pursuit Spirits on Whiskey Row sets out to become a landmark destination for whiskey lovers and a testament to the brand’s innovative ethos.
