The Story Behind Booker’s Kitchen Table Tastings
Let’s explore the significance of Booker’s kitchen table, and why it has become a defining element of both the Booker’s and Jim Beam brands.
Jim Beam & Keegan-Michael Key Set To Console Losing Football Fans With ‘Care Package’

The “7 Stages of Defeat” care package is designed to remind fans of losing teams that there is “always a reason to gather, align, and toast to next year’s season.”
Bourbon Review: Knob Creek Bourbon Aged 18 Years

We review Knob Creek Bourbon Aged 18 Years, released last year to celebrate 30 years of the Knob Creek whiskey brand from Jim Beam.
Jim Beam’s Holiday Cocktails Are The Perfect Serves For Christmas
Christmas is now just around the corner, and as we all begin to wind down for the holiday season, Jim Beam is sharing some festive cocktail recipes perfect for sipping whilst celebrating with family and friends.
Beam Launches First-Ever Consumer Single Barrel Program
In a historic move, Jim Beam’s parent company introduces the Beam Private Barrel Club, offering whiskey enthusiasts the opportunity to select and purchase their own single barrel of Knob Creek bourbon or rye directly from the Clermont, Kentucky distillery.
James B. Beam Distilling Launches Private Barrel Club
The Beam Private Barrel Club experience will immerse whiskey fans in the inner workings of James B. Beam Distilling, with a one-of-a-kind selection experience.
Jim Beam Winter Reserve Is The Perfect Last Minute Gift Idea
Offering a comforting seasonal flavor profile, Jim Beam Winter Reserve is a warming dram for the winter months.
Everything You Need To Know About Jim Beam Black
Exploring Beam Black’s history, tasting notes, and availability, here is everything you need to know about Jim Beam Black.
Jim Beam Launches Warming Winter Reserve
Jim Beam Winter Reserve offers a seasonal flavor profile that is perfect for the cooler winter months.
Booker’s Lauches 3rd Batch Of 2024, Celebrating Master Distillers
Booker’s Master Distiller’s Batch is comprised of bourbons with two different production dates and aged in four different warehouses.