James B. Beam Distilling Co. (JBBDCo.), the home of Jim Beam, has launched Creator Campus, a new initiative inviting podcasters, musicians, filmmakers, and digital creators to develop original work at its Clermont, Kentucky campus. The company announced the program on August 4, 2026, and is now accepting applications from emerging and established creators.
Creator Campus transforms a portion of the JBBDCo. campus into a dedicated creative environment. Selected participants will gain access to the distillery’s grounds and spaces to produce projects. These range from recording podcasts and filming content to producing music and hosting collaborative retreats.
The initiative also offers participants an immersive experience at the home of Jim Beam.
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READ THE STORYCreators will be able to explore the distillery through whiskey tastings, educational experiences, restaurants, special releases and signature events. These include the Clermont Supper Club series.
The JBBDCo. campus has welcomed visitors from around the world for decades. The company said Creator Campus expands that legacy by creating a place for original work “in an authentic setting unlike a traditional studio.”
“At its core, JBBDCo. has always been about craft – making something meaningful to be shared, bringing people together,” said Freddie Noe, eighth-generation master distiller at the James B. Beam Distilling Co. “Creator Campus builds on that tradition by opening our doors in a new way, inviting creators to draw inspiration from this place as I have and create something entirely their own.”
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The company said the initiative reflects its “ongoing commitment to craftsmanship, hospitality and bringing people together through meaningful experiences.”
Participants will be selected based on the originality of their ideas, their creative vision and their alignment with the storytelling that defines the brand.
Creator Campus is open only to content creators and influencers aged 21 or older. Interested creators can apply through the JBBDCo. Creator Campus website.
The Clermont distillery traces its whiskey-making roots back more than 200 years across eight generations of the Beam family.
