Moët Hennessy Travel Retail has launched an innovative whisky discovery experience at London Heathrow Airport, bringing an unprecedented level of personalization to duty-free shopping.
The experimental Wonder Machine, revealed today at Glenmorangie‘s Terminal 2 boutique, combines digital technology with sensory exploration to match travelers with their ideal single malt from the Highland distillery’s travel retail range.
Crafting Personal Connections With Glenmorangie
The installation features sophisticated technology housed within a whimsical, still-inspired design. Visitors interact with a copper-encased touchpad shaped like a Glenmorangie still, beginning their journey by selecting a ‘whisky personality’ based on the distillery’s core values.
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READ THE STORYThe Whisky Creation Team, led by Dr. Bill Lumsden, brings this experimental approach to life through their continuous search for new flavor possibilities, combining their “What if…?” philosophy with carefully selected casks from around the world.
Sensory Innovation
The experience incorporates six distinct aromas created by Glenmorangie Master Blender Gillian Macdonald in collaboration with a perfumer. These scents range from roasted coffee beans, highlighting Glenmorangie Signet’s mocha character, to melting toffee representing Glenmorangie Elementa.
Complementing the olfactory journey, travelers can explore curated soundscapes matched to each whisky’s character. These include the rhythmic heartbeat associated with Glenmorangie The Original and the crackling of coffee beans that hints at Signet’s intensity.
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After analyzing user preferences, the Wonder Machine recommends a personalized whisky match, which visitors can sample at the boutique’s bar. For Chinese travelers, the experience includes WeChat integration for cocktail recommendations.
