Bourbon News and New Releases
Keep your finger on the pulse of the bourbon world. This page is dedicated to providing you with the most current news, product releases, and happenings in the bourbon industry.
Bourbon News & New Releases
Country Star Dillon Carmichael Named Four Branches’ New Brand Champion
Kentucky-born country artist Dillon Carmichael joins forces with veteran-founded Four Branches Bourbon to amplify their mission supporting military and first responder nonprofits through summer tour activations.
Dan Callaway Elevated to Master Blender at Lofted Spirits
Lofted Spirits promotes Dan Callaway to Master Blender, recognizing his innovative approach to American whiskey. Former VP at Bardstown Bourbon now leading portfolio.
Knob Creek Has Upgraded Its Single Barrel Program
Knob Creek launches Single Barrel Select Cask Strength programme, offering retailers exclusive uncut, unfiltered bourbon and rye selections at 110-130 proof (bourbon) and 100-120 proof (rye).
Heaven Hill Supports Family-Run Farms With New Initiative
America’s largest family-owned distillery, Heaven Hill, is giving back to the farming community that helps make its whiskey possible through a partnership with Farm Rescue.
Latest Old Fitzgerald Bottled-in-Bond Decanter Unveiled By Heaven Hill
Heaven Hill Distillery has announced the fifteenth release in their coveted Old Fitzgerald Bottled-in-Bond Decanter series with a 9-year-old Kentucky straight Bourbon
Lost Lantern Launches Exclusive Monthly Whiskey Subscription Club
Independent bottler Lost Lantern has announced the launch of its Discovery Club, a subscription-based program offering whiskey enthusiasts exclusive access to limited releases.
North Carolina’s Oaklore Distilling Takes Four Grain Bourbon Nationwide
Oaklore Distilling Co. expands distribution of its Double Gold Medal-winning Four Grain Bourbon nationwide at $69.99, showcasing North Carolina’s unique whisky aging environment.
James B. Beam Distilling Unveils 2025 Events Calendar
The iconic James B. Beam Distilling Co. has unveiled an ambitious events calendar for 2025, featuring expanded programming aimed at both seasoned bourbon lovers and newcomers to America’s native spirit.
Bulleit Whiskey Plants Roots in Chicago with Tree Equity Initiative
Bulleit Whiskey teams up with American Forests to plant 20 trees in Chicago’s McCollum Park as part of its nationwide Tree Equity initiative.
Wyoming Whiskey Auctions Special Bottle to Honor Legendary Grizzly Bear
Wyoming Whiskey auctions special Bottle No. 399 of Queen of the Tetons bourbon to honor legendary Grizzly 399, with all proceeds benefiting Grand Teton National Park Foundation.
Four Branches Bourbon Appoints Industry Veteran Gregg Snyder as Advisor
Four Branches Bourbon welcomes 47-year whiskey industry expert Gregg Snyder as strategic dvisor to guide future innovation and limited releases
Heaven Hill Fills First Barrel At New Distillery In Bourbon’s Heartland
This ceremonial filling at Heaven Hill Springs Distillery represents a homecoming nearly three decades after a devastating fire destroyed the brand’s original facility in the Bourbon Capital of the World.
Kentucky Bourbon Trail Celebrates 25th Anniversary With Record Visitation
The Kentucky Bourbon Trail tour hit a milestone in 2024, welcoming a record 2.7 million visitors while celebrating its 25th anniversary with a rebranding campaign and new digital planning tools.
Kentucky Bourbon’s Journey Highlighted in Upcoming ’60 Minutes’ Feature
This Sunday, America’s most prestigious weekly news program, 60 Minutes, will turn its spotlight on Kentucky’s bourbon industry, following the remarkable journey of a bourbon barrel from creation to its final purpose.
Elijah Craig Named Official Bourbon of 2025 PGA Championship
Elijah Craig has been designated the “Official Bourbon” of the 2025 PGA Championship, scheduled for May 12-18 at Quail Hollow Club in Charlotte, North Carolina. To commemorate this partnership, the brand will release a special edition of its 94-proof Small Batch Bourbon.
Women of the Vine & Spirits Founder Honored With DISCUS Industry Award
Deborah Brenner, Founder & CEO of Women of the Vine & Spirits (WOTVS), has been awarded the Distilled Spirits Council of the United States (DISCUS) Distinguished Service Award, recognizing her decade-long advocacy for women in the beverage alcohol industry.
WhistlePig Lists Iconic Maple Sugar Shack for $4.20 Million
WhistlePig Whiskey has officially listed its famed Maple Sugar Shack on Zillow, offering whiskey enthusiasts a chance to own a slice of Vermont distilling heritage
Kentucky Charity Launches Premium Bourbon Raffle Worth Over $13,000
Ronald McDonald House Charities of Kentuckiana (RMHCK) has launched its annual Pappy bourbon raffle, featuring a complete flight of six bottles.
UK Beam Institute Students Launch Kentucky Wildcask Bourbon In Industry First
The University of Kentucky’s James B. Beam Institute for Kentucky Spirits (JBBI) will release its first student-created bourbon in April 2025, marking a significant milestone for the world’s largest teaching distillery.
Rare 1986 Blanton’s Bicentennial Bottle Headlines Nonprofit Raffle
The Blanton’s: Frankfort Bicentennial 200 bottle, released in 1986, stands as one of the most unique collector’s items in American whiskey.
Brother’s Bond Bourbon Announces Global Expansion
Brother’s Bond Bourbon is expanding its global reach through strategic partnerships in Europe, Asia and the United Arab Emirates.
Lofted Spirits Emerges as New Parent Company for Kentucky Whiskey Powerhouses
The newly formed Lofted Spirits combines operations that already make it one of the largest distillers in the U.S.
Buffalo Trace Distillery Launches “100 Bourbon Sets for 100 Charities” Initiative for 2025
Buffalo Trace Distillery has announced the return of its annual charitable program, “100 Bourbon Sets for 100 Charities,” ahead of Bottled-in-Bond Day.
TINCUP Whiskey Announces Trio of New Releases for 2025
TINCUP Whiskey is expanding its portfolio with three new offerings for 2025, including two hero products at more accessible price points and a limited-edition release exclusive to Colorado.
Flying Ace Bourbon Partners with Folds of Honor to Support Military Families
Flying Ace Bourbon has announced a new partnership with Folds of Honor, providing educational scholarships to families of fallen and disabled military service members and first responders.
Green River Whiskey Races Back to Atlanta NASCAR Arena
Historic Green River Distilling Co. heads to Atlanta Motor Speedway this Sunday for the Ambetter Health 400.
Green River Distilling Revives Ghostly Guide For New Marketing Campaign
Green River Distilling Co., Kentucky’s 10th oldest licensed distillery, is embracing its storied past with a hilarious and supernatural twist in its first major advertising campaign in over a century.
Stephen Curry Hosts Unforgettable Gentleman’s Cut Afterparty At Thrive City
NBA superstar Stephen Curry expanded his reach in the bourbon industry this weekend, hosting an exclusive party for Gentleman’s Cut Kentucky Straight Bourbon.
India Slashes Bourbon Tariffs as American Whiskey Faces Domestic Pressure
India has agreed to reduce tariffs on bourbon imports from 150% to 100%, potentially boosting access to the world’s largest whiskey market where American whiskey exports currently reach just $8.8 million annually.
Mississippi Moves Closer To Sunday Spirits Sales
The Mississippi House has passed a bill that would end the state’s ban on Sunday spirits sales.
Sazerac Offers First-Ever Pappy Single Barrel In California Wildfire Relief Campaign
The campaign, running from February 11-23, aims to raise funds for World Central Kitchen (WCK) and Another Round Another Rally, two organizations providing critical support to communities affected by the recent Los Angeles wildfires.
Green River Unveils New Wheated Single Barrel Bourbon
Green River Distilling Co., “The Whiskey Without Regrets”, has announced the release of a new Kentucky Straight Wheated Single Barrel Bourbon.
Missouri’s Oldest Distillery Breaks Ground On New Rickhouse
Holladay Distillery, Missouri’s historic bourbon producer, has broken ground on its first new rickhouse in 75 years.
Garrison Brothers Whiskey & Pecan Pralines Ice Cream Is Back For Valentine’s Day
Garrison Brothers Whiskey & Pecan Pralines launches February 14th with shipping available through McConnell’s online store at $12 per pint.
Four Branches Bourbon Raises $400,000 For Veteran Nonprofits
Four Branches aims to support organizations that serve veterans, first responders, and intelligence communities.
Garrison Brothers Partners With Texas Parks & Wildlife Foundation & Releases Limited Balmorhea Bourbon
Garrison Brothers is hosting a fundraiser to benefit TPWF, and offering a limited number of Balmorhea Cask Strength bourbons.
Rabbit Hole Partners with Top Gun: Maverick Star Jay Ellis, Launches Filmmaker Contest & Limited Edition Bourbon
Rabbit Hole has launched The Creative Spirit Challenge with Ellis. The contest invites emerging filmmakers to submit short videos showcasing their creative vision.
Castle & Key Completes First Phase of $2M Solar Project
Kentucky’s Castle & Key Distillery has completed Phase 1 of a major solar energy project at its Versailles Warehouse, marking a significant step toward sustainable whiskey production in the Bluegrass State.
US Alcohol Coalition Warns Trump Against New Tariffs
The group highlighted particular concerns about potential European Union retaliation, noting that American whiskey exports could face a 50% tariff from April 1 if no agreement is reached on steel and aluminum disputes.
Kentucky Bourbon Trail Picks Up ‘Best of Business’ Award at World Beverage Innovation Awards
The Kentucky Bourbon Trail has clinched top honors at the World Beverage Innovation Awards, securing the Best of Business: Marketing Campaign award for its 25th anniversary brand refresh.
Bardstown Bourbon & Green River To Expand Into New States
Bardstown Bourbon Company and Green River Distilling Co. are pushing toward national distribution with expansion into key markets including New Jersey and Washington state.
WhistlePig Is Coming To Kentucky, Unveils New 10-Year Bourbon
The brand has turned its attention to bourbon, promising to go “the whole hog” with the launch of WhistlePig Snout-To-Tail Bourbon.
Brothers Bond Bourbon Partners With Italian Wine Firm in Historic Sales Deal
Beyond production excellence, Brother’s Bond demonstrates a strong commitment to environmental stewardship.
White Oak Legislation Advances In Washington
The U.S. House of Representatives has passed crucial legislation aimed at protecting America’s white oak forests.
Into The MaltyVerse – Barrel Global Launches Comic Universe-Inspired Whiskey Collection
The newest offerings, dubbed “MaltyVerse Scenes,” showcase Kentucky bourbon producers with digital comic content accessible via QR codes.
Frey Ranch Expands Distribution To Colorado & Illinois
Frey Ranch Distillery has announced its expansion into Colorado and Illinois, marking another significant milestone for the brand.
Eli Manning Wants You To Make ‘Bold Picks’ For The Super Bowl
Football legend Eli Manning and Knob Creek have joined forces to launch a special edition bourbon ahead of the 2025 Super Bowl.
J. Mattingly 1845 Distillery Launches Valentine’s Custom Bourbon Experience
J. Mattingly 1845 Distillery has introduced a personalized bourbon bottling service for Valentine’s Day,offering customers the ability to customize their own bottle.
Brush Creek Ranch Is The Perfect Winter Destination For Whiskey & Skiing Lovers
Wyoming’s Brush Creek Ranch is home to a distinctive winter experience combining exclusive skiing with craft spirits production.
Rod & Hammer’s Releases Limited Bourbon & Hosts Concert To Aid In LA Wildfire Relief
Rod & Hammer’s California Whiskey has unveiled two initiatives to support charitable Los Angeles wildfire relief efforts: a benefit concert and a special-edition bourbon release.
Willett Distillery & King Saladeen Launch Charity Bourbons To Benefit Kids For Kids Foundation
The exclusive Willett Artist Series will feature Saladeen’s signature vibrant designs on a range of limited-edition bottles.
Jim Beam & Keegan-Michael Key Set To Console Losing Football Fans With ‘Care Package’
The “7 Stages of Defeat” care package is designed to remind fans of losing teams that there is “always a reason to gather, align, and toast to next year’s season.”
Kentucky Distilleries & Precision Consveration Partner On Regenerative Corn Farming Efforts
Four major spirits companies are spearheading a multimillion-dollar program to boost sustainable corn farming practices across Kentucky’s bourbon industry.
Laws Whiskey House Unveils Ambitious New Denver Tasting Room
Laws Whiskey House has launched a new 4,000-square-foot tasting room in Denver, marking a significant expansion for the Colorado distillery.
Give270 To Host Round 14 Of Whiskey Wednesdays Raffle Featuring Top Prizes
Elizabethtown-based nonprofit Give 270 has unveiled Round 14 of its Whiskey Wednesdays charity raffle series.
The Whisky Exchange Unveils 2024’s Most Popular Whiskies
The Whisky Exchange has revealed its best-selling whiskies of 2024, highlighting strong consumer demand across multiple categories and price points, from premium Scotch single malts to accessible bourbons.
Redwood Empire Whiskey Acquires North Californian Distillery
Redwood Empire Whiskey has acquired Savage & Cooke Distillery on Mare Island, California, positioning the craft producer for significant expansion amid surging demand for its whiskey portfolio.
Robots Are Now Better at Tasting Whiskey Than You
Ground-breaking AI technology from Germany’s Fraunhofer Institute achieves 100% accuracy in whiskey identification, prompting discussion about the future of whiskey reviewing and appreciation.
MGP Ingredients Faces Securities Class Action Over Whiskey Market Disclosure Claims
A class action lawsuit filed against MGP Ingredients alleges the major whiskey producer failed to properly disclose market information about industry-wide oversupply and declining consumption trends. The legal action, covering May 2023 to October 2024, follows significant stock price drops after revelations about inventory problems.
Rare Willett Bourbon Bottles Signed by Pope Francis Fetch $27,500 at Sotheby’s
In a remarkable finale to Sotheby’s 2024 spirits auction calendar, two Willett Distillery bourbon bottles bearing Pope Francis’s signature achieved significant prices, with proceeds benefiting multiple charities.
Pappy Van Winkle’s Oldest Bourbons See Surprise Surge in 2024
Van Winkle’s 2024 bourbon release brings unexpected good news: increased quantities of their most prestigious 20 and 23-year-old expressions, offering hope to collectors and enthusiasts.
Heaven Hill Unveils Fall 2024 Old Fitzgerald Bottled-in-Bond Release
This marks the 14th edition in the series, continuing a legacy that has made Old Fitzgerald a standout in the Bottled-in-Bond category.
Old Fashioned in a Chocolate Bar? Woodford Reserve Makes It Happen
Woodford Reserve and Compartés join forces to craft a bourbon-infused chocolate bar inspired by the Old Fashioned cocktail. Perfect for holiday gifting, this treat marries Double Oaked Bourbon with luxurious chocolate.
What MGP’s Whiskey Production Scale-Down Signals for the American Whiskey Industry
MGP Ingredients’ decision to scale down whiskey production highlights significant shifts in the American whiskey industry, from oversupply challenges to evolving consumer preferences. This move signals a recalibration in a market facing economic and cultural headwinds.
James B. Beam Distilling Launches Private Barrel Club
The Beam Private Barrel Club experience will immerse whiskey fans in the inner workings of James B. Beam Distilling, with a one-of-a-kind selection experience.
Buffalo Trace Offers Magical Christmas Experiences
The distillery has been transformed into the ultimate festive destination for the 26th annual Holidays At The Trace celebration.
Brown-Forman Launches Recycled Plastic Bottles For Woodford Reserve 50ml
The new PCR Woodford Reserve 50ml bottles are made from an advanced resin that maintains the bottle’s quality and clarity whilst delivering high recycled content.
Blue Run’s Latest Expression Is A Perfect Winter Warmer
Blue Run Ember is a small batch, high-proof bourbon, designed to be enjoyed in the cold weather as a sippable winter warmer.
Booker’s Bourbon Unveils “Jimmy’s Batch”, The Final Batch Of 2024
Booker’s Batch 2024-04 – Jimmy’s Batch, is named in honor of Master Distiller, Jimmy Russell, a living bourbon legend and a great friend of Booker Noe, the brand’s namesake.
Elijah Craig Puts A Twist On A Classic With New Craig Nog Cocktail Kit
The Craig Nog cocktail kit contains all of the essential ingredients for crafting a delicious and luxurious Craig Nog cocktail this Christmas.
Wyoming Whiskey Launches Two Single Barrel Bourbons
Wyoming Whiskey Barrel Strength Bourbon Whiskey Barrel #5540 and #5440 were specially selected from the warehouse in Kirby, WY.
Garrison Brothers Raises $75,000 For National Museum of the Pacific War
Garrison Brothers Distillery, the first legal bourbon distillery in Texas, recently hosted the 7th annual Red, White & Bourbon event.
Angel’s Envy Unveils 13th Annual Cask Strength Bourbon, Complete With A Tawny Twist
The Angel’s Envy 13th Annual Cask Strength Bourbon will be available from the beginning of December at a suggested retail price of $229.99.
New Releases: Milam & Greene, Chattanooga, Remus Bourbon, & More…
In new American whiskey and bourbon releases this week Chattanooga expands its Barrel Finishing Series, Remus Bourbon brings back a limited fan favorite, and Milam & Greene rounds off the Wildlife Collection.
These Buffalo Trace x Bettinardi Golf Putters Are The Perfect Gift For A Bourbon-Loving Golfer
The Buffalo Trace x Bettinardi Putters and Headcovers are available now at Buffalo Trace Distillery in Frankfort, KY and online.
Maker’s Mark Appoints New Master Distiller & Lead Blender
These appointments mark a new era for Maker’s Mark, reinforcing the brand’s dedication to preserving its legacy while innovating for the future.
New Releases: Templeton, Old Grand-Dad, & J. Mattingly 1845
In new American whiskey & bourbon releases this week, Templeton unveils a straight rye and Old Grand-Dad launches a limited 16 year old,
2BAR Spirits Launches Whiskey + Chocolate Gift Pack In Time For Christmas
Partnering with an award-winning chocolate maker, 2BAR has put together a boozy, sweet-toothed pack containing 2BAR bourbon and chocolate bitters.
MGP Ingredients To Cut Whiskey Production Amid Marketing Softening
In response to these market shifts, MGP Ingredients intends to lower its “net aging whiskey put away,” effectively scaling back the quantity of whiskey produced and stored for aging.
Boulder Spirits To Open A New Downtown Retail Space
Boulder Spirits, the Colorado-based producer of American single malts and bourbon whiskeys, has announced the opening of a new retail store in Boulder.
New Releases: Barrell Craft Spirits, Wyoming Whiskey, & Eric LeGrand
In new American whiskey and bourbon releases this week, Barrell Craft Spirits gets ready for New Year and Wyoming Whiskey pays tribute to a beloved grizzly bear.
A Luxurious Cruise & A Stunning Single Barrel Bourbon, Does It Get Better Than That?
Soon to be available fleetwide on Celebrity Cruises ships is a single barrel offering from Rabbit Hole Distillery.
New Releases: Blue Note, Wheel Horse Whiskey, Baker’s Bourbon, & More…
In new American whiskey and bourbon releases this week, Blue Note finishes in honey casks & Wheel Horse unveils the 2024 Cigar Blend Bourbon.
Good Bourbon For A Good Cause Raises $200k For Wildfire-Affected Texan Communities
The Good Bourbon for a Good Cause initiative presented the Amarillo Area Foundation with a $220,000 check to support recovery efforts following the Texas Panhandle wildfires.
Jim Beam Launches Warming Winter Reserve
Jim Beam Winter Reserve offers a seasonal flavor profile that is perfect for the cooler winter months.
High West & Olympian Shaun White Collaborate On Limited Merch Drop
Utah-based High West Distillery and San Diego-born Shaun White are dedicated to preserving the beauty and landscape of the western United States.
London Is Now Home To The Ultimate American Whiskey Destination
Odyssey Bar Lounge & Kitchen, founded by Michele Reina and Tony Vega, is home to over 600 varieties of American whiskey.
Bipartisan Efforts To Sustain American White Oak Advance On Capitol Hill
Currently, there are more than 104 million acres of American white oak forestland across the United States.
Booker’s Lauches 3rd Batch Of 2024, Celebrating Master Distillers
Booker’s Master Distiller’s Batch is comprised of bourbons with two different production dates and aged in four different warehouses.
Bardstown Bourbon Company Announces Final Collaborative Release Of 2024
Partnering with Blackberry Farm Brewery, the brand has unveiled a Kentucky Straight Bourbon Whiskey finished in Blackberry Farm Brewery Oxheart Stout Barrels.
Knob Creek 18 Year Old Is Back For A Limited Time
The Knob Creek 18 Year Old is available nationwide for a limited time with an SRP of $179.99. The expression was initially introduced to the range in 2022.
Experience The Ultimate Kentucky Bourbon Weekend With Marriott Bonvoy
Marriott Bonvoy Moments is giving bourbon lovers the chance to embark on the Ultimate Kentucky Bourbon Weekend.
Bardstown Bourbon Company Completes Largest Distillery Expansion To Date
The expansion of Bardstown Bourbon Company was undertaken with sustainability in mind, and saw significant investment in sustainable initiatives.
Penelope Bourbon Launches Estate Collection 2024
Comprising the Founders Reserve, Private Select, and Single Barrel, the Penelope Bourbon Estate Collection showcases the range of the whiskey-makers at the distillery.
Buffalo Trace Wants You To Be Master Distiller For A Day
The experience will involve shadowing Master Distiller, Harlen Wheatley, as he gives hands-on lessons about the history, craftsmanship, and production at Buffalo Trace.
Annual Bourbon Mixer Has Now Raised $750,000 For Charity
The Bourbon Brotherhood and Whisky Chicks hosted the eleventh annual Bourbon Mixer in Louisville on August 17th.
Basil Hayden 10 Year Is Back, And Here To Stay
After previously being available in limited quantities on an annual basis, Basil Hayden 10 Year Old is permanently joining the brand’s core range.
New Releases: Chicken Cock, Hard Truth, Ingram’s, & Hidden Barn
New releases this week include a Mizunara Oak Finish from Chicken Cock Whiskey and a Flagship Bourbon from Ingram’s River Aged.
Angel’s Envy Unveils First New Bourbon in a Decade
Angel’s Envy Triple Oak is a Kentucky Straight Bourbon Whiskey finished in an exciting combination of oak casks: Hungarian, Chinkapin, and French Oak.
Bourbon Influencers Speak At “Between Two Barrels” At This Weekend’s Kentucky Bourbon Festival
“Between Two Barrels” will take place at Pursuit Spirits’ booth at the Kentucky Bourbon Festival today (September 13th) and tomorrow (14th).