Bourbon News and New Releases
Keep your finger on the pulse of the bourbon world. This page is dedicated to providing you with the most current news, product releases, and happenings in the bourbon industry.
Bourbon News & New Releases
Castle & Key Unveils Two New Cask Strength Whiskeys
What happens when a historic 1887 distillery site gets reimagined for modern whiskey making? Castle & Key’s new 7-year cask strength releases reveal the answer.
Buffalo Trace Pops Up In India
Ever wondered what makes Buffalo Trace the world’s most awarded distillery? Mumbai’s first-ever Buffalo Trace pop-up reveals the secrets behind Kentucky’s finest bourbons.
Southern Star Bourbon Honey Barrel Finish Returns
What happens when bourbon meets honey-drenched barrels? Southern Distilling’s sold-out sensation returns with a cask-strength answer that’s pure holiday magic.
Pursuit Spirits Unveils 5 Single Barrel Bourbons at Founder Hour
What happens when Kentucky’s Pursuit Spirits releases their oldest whiskey ever? A 20-year Tennessee bourbon with only 70 bottles leads five rare single barrels.
Brooklyn Brewery Ages Beer In Four Roses Bourbon Barrels
What happens when NYC craft beer meets Kentucky bourbon tradition? Brooklyn’s Black Ops 2025 stout aged in Four Roses barrels promises to be “the best yet.”
Little Book The Infinite: Edition II Continues A “Generational Blend”
Little Book The Infinite: Edition II, continues Freddie Noe’s exploration of multi-generational bourbons, all coming together to create a unique expression.
American Whiskey Group Urges USTR to Strengthen USMCA
Why have U.S. whiskey exports to Canada plummeted 85% in 2025? The American Whiskey Association reveals discriminatory practices threatening the industry’s future.
Garrison Brothers 2025 Cowboy Bourbon Is On the Way
What makes a bourbon so coveted that whiskey fans line up at 8AM for just 1,000 bottles? Garrison Brothers’ 2025 Cowboy Bourbon answers with 146.4 proof perfection.
Blue Note Bourbon Expands to Texas with Ben E. Keith Beverages
Why is Texas crucial for bourbon brands? B.R. Distilling’s partnership with Ben E. Keith Beverages reveals how the Lone Star State drives whiskey success nationwide.
Heaven Hill Brands Wins ESG Award for $800,000 Community Program
How can a bourbon company transform entire neighborhoods? Heaven Hill’s $800,000 Spirited Neighbor Initiative proves that listening first leads to lasting change.
Hinterhaus Releases Limited 5-Year Anniversary Bourbon
What happens when you blend 27 bourbon batches spanning 5 years into one extraordinary bottle? Hinterhaus Distilling’s anniversary release answers with just 96 bottles.
Jeptha Creed Releases Veterans Day Bourbon for Charity
How does a mother-daughter distillery honor veterans while helping rescue animals? Jeptha Creed’s new bourbon release supports both causes in a unique partnership.
Knob Creek 21 Year Old: A New Milestone in Bourbon
Are you ready to taste history? Knob Creek unveils its oldest bourbon yet—21 years in the making, offering a bold, rich flavor experience for true enthusiasts.
Green River Bourbon Offers Free Custom Military Labels
Want to honor a service member with a personalized bourbon gift this holiday? Green River’s new program lets you create custom military tribute labels completely free.
The Liquor Bros Releases Penelope Project X Bourbon with Cognac Finish
What happens when bourbon meets French Cognac casks? The Liquor Bros’ exclusive Penelope Project X release reveals a layered whiskey pushing flavor boundaries.
James B. Beam Distilling Co. Unveils New Hardin’s Creek Warehouse Series
The James B. Beam Distilling Co. has released the Hardin’s Creek Warehouse Series, a limited-edition collection of Kentucky straight Bourbon whiskeys. The series aims to demonstrate how different maturation environments shape a whiskey’s final flavor profile.
Four Branches Bourbon in Army & Air Force Stores
Veteran-owned Four Branches Bourbon has expanded the distribution of its Founders Blend into 91 Army & Air Force Exchange Stores (AAFES) globally. The rollout will see the whiskey become available in stores across the U.S., Europe, and Asia starting this month.
Buffalo Trace Fills 9 Millionth Barrel
Buffalo Trace Distillery has filled its nine millionth barrel of bourbon since Prohibition. The landmark was reached in record time following the completion of a $1.2 billion expansion.
Wild Turkey’s Friendsgiving Campaign with Farmlink and Andrew Rea
Wild Turkey has partnered with The Farmlink Project and Andrew Rea for a $101,000 “Friendsgiving” campaign.
Jim Beam Celebrites Spooky Season With Devil’s Cut Halloween Cocktails
The brand, part of the Beam Suntory portfolio, is positioning the 90-proof Bourbon as a key spirit for seasonal celebrations with two new signature serves.
Goose Island Reimagines a Rare Bourbon County Stout Release After 13 Year Hiatus
What makes a beer worth waiting 13 years for? Goose Island’s King Henry II returns with English-style barleywine aged in exclusive bourbon barrels.
Blue Run Spirits Partners with Chicago Bears for 1985 Anniversary Bourbon
Blue Run Spirits has collaborated with the NFL’s Chicago Bears to launch a limited-edition commemorative bottling. The Kentucky Straight High Rye Bourbon honors the 40th anniversary of the team’s 1985 championship season.
Buffalo Trace Debuts Halloween Ghost Tour Experience
Buffalo Trace Distillery has launched a new Halloween experience called ‘Night at the Distillery’ at its Frankfort, Kentucky, facility. The event includes a self-guided nighttime tour and a contest for a private ghost-hunting experience.
Bear Fight Launches Limted Editon ‘Orchard & Vine’ Bourbon for Fall
Bear Fight Whiskey has announced the launch of its new limited-edition expression, Orchard & Vine Kentucky Straight Bourbon. The seasonal whiskey is finished in Calvados and Port barrels.
Pinhook Unveils Vertical Series 10-Year Bourbon
Pinhook Bourbon has released the latest expression in its acclaimed Vertical Series, a 10-year-old cask strength whiskey. The Bourbon is part of a project tracking a single group of MGP barrels over time, which has now been extended to 16 years.
Woodford Reserve Partners with Markarian for 2025 Holiday Bottle
Brown-Forman’s Woodford Reserve has collaborated with luxury fashion brand Markarian to release its 2025 holiday bottle. The partnership marks the first time the Bourbon brand has worked with a fashion designer for its annual holiday release.
Heaven Hill Debuts Grain to Glass Specialty Barrel Series
Heaven Hill Distillery has announced the inaugural release of its Grain to Glass Specialty Barrel Series. The new line will debut in November 2025 with three six-year-old whiskeys aged in Chinquapin Oak.
Russell’s Reserve Releases Camp Nelson E Bourbon
Russell’s Reserve has released Camp Nelson E, the fourth bottling in its annual Single Rickhouse Collection. The limited edition, 128-proof Bourbon is available now for a suggested price of US$300.
J. Mattingly 1845 Offers Custom Halloween Whiskey
J. Mattingly 1845 Distillery is highlighting its customizable whiskey bottle program ahead of the 2025 Halloween season. The service allows consumers to design their own bottles of bourbon or rye whiskey online or at the company’s Frankfort, Kentucky, facility.
Pursuit Spirits launches Pursuit United Kodama Mizunara Bourbon
Pursuit Spirits released Pursuit United Kodama Mizunara Bourbon, a limited-edition 117-proof whiskey blending Japanese Mizunara oak-finished and infrared-toasted American oak bourbons.
Angel’s Envy Launches 10-Year Cask Strength Bourbon
Angel’s Envy unveiled its first age-stated expression, Angel’s Envy 10 Cask Strength, at The Fifth Avenue Hotel in New York City on October 8.
Jim Beam Pineapple Launches in UK Market
Jim Beam has unveiled Jim Beam Pineapple, combining Kentucky straight bourbon with pineapple flavor. The product launched October 13 at UK retailer Asda.
Jim Beam Black Lands In The UK
Jim Beam Black 7 Year Old bourbon is returning to the UK market on October 7 following a successful U.S. relaunch last year. The bourbon will be available at Tesco and selected retailers at £31.50 RRP.
Milam & Greene Guadalupe Bass Joins The Wildlife Collection
Texas distillery Milam & Greene has released Guadalupe Bass Straight Bourbon, a limited-edition, barrel-strength whiskey. The bourbon is the second Wildlife Collection release of 2025 with only 454 bottles available.
Evan Williams Celebrates Its Legacy With “Where Bourbon Begins” Campaign
Evan Williams Bourbon launched its “Where Bourbon Begins” campaign Tuesday, featuring a new television commercial and expanded college sports partnerships through its Bourbon Nation program.
Wyoming Whiskey Buffalo Bill Cody Bourbon Goes National
Wyoming Whiskey will release its limited-edition Buffalo Bill Cody bourbon nationwide this fall after initially launching as a state exclusive in June.
Pursuit Spirits Lands In UK and EU Markets
Louisville-based Pursuit Spirits brings its award-winning bourbon and rye portfolio to UK and EU markets through new distribution partnership. Three expression tiers available to international consumers for the first time.
Buffalo Trace Drops 2025 Antique Collection
Buffalo Trace Distillery adds E.H. Taylor Bottled-in-Bond Bourbon to its prestigious Antique Collection, marking the first new expression in nearly 20 years.
Whitney Rye Opens The Parlor Room in Bardstown
A new Victorian-style tasting room dedicated to bourbon storytelling has opened in Kentucky’s Bourbon Capital. The Parlor Room pairs rare spirits with the histories behind each bottle.
Bulleit ‘One More Round’: Sean Evans Interview Series Debuts With WNBA Legend Breanna Stewart
Emmy-nominated Hot Ones host Sean Evans teams with Bulleit Whiskey for a new interview series featuring conversations with cultural icons over bourbon cocktails.
Angel’s Envy To Launch First-Ever Age-Stated Bourbon
Angel’s Envy releases its first age-stated bourbon, a 10-year cask strength expression limited to 24,480 bottles. The $249.99 release debuts October 10, marking a milestone for the Kentucky distillery.
Town Branch Unveils Imperium MMXXV
Kentucky’s Town Branch Distillery has released its second annual Imperium bourbon, blending wheated and traditional bourbon stocks at 105 proof for $119.99.
Buffalo Trace Celebrates Filling 9 Millionth Bourbon Barrel
Buffalo Trace Distillery reached a historic milestone with the filling of its nine millionth barrel of bourbon since Prohibition ended.
J. Mattingly 1845 Launches Custom Halloween Whiskeys
Kentucky’s J. Mattingly 1845 distillery launches a craft-your-bottle program featuring Halloween-themed customization options for bourbon and rye whiskey enthusiasts.
Eagle Rare 375ml Exclusive at The Liquor Bros
The Liquor Bros has launched a limited-edition Eagle Rare 10-Year Store Pick in a 375ml bottle, priced at $99.99 (currently discounted to $49.99).
Four Roses Completes Ninth Salt River Cleanup
Four Roses Distillery completed its ninth annual Salt River cleanup, removing 880 pounds of waste while releasing a limited Private Barrel Selection to support conservation efforts.
Give 270 Pappy Palooza Charity Raffle Returns
A six-bottle vertical of Pappy Van Winkle whiskey headlines Give 270’s third annual charity raffle series benefiting children’s advocacy services in Kentucky.
Dierks Bentley Unveils Row 94 Full Proof Bourbon
Country star Dierks Bentley expands his bourbon lineup with Row 94 Full Proof, a 120-proof expression that delivers the brand’s signature mash bill at full barrel strength.
Brown-Forman Unveils Premium Whiskies at TFWA Cannes
Brown-Forman is transforming its super-premium whiskey showcase at TFWA Cannes 2025 with exclusive product launches across its American whiskey and single malt portfolios.
Booker’s Bourbon Releases Jerry’s Batch to Honor Non-Family Master Distiller
The James B. Beam Distilling Co. launches Booker’s Bourbon Jerry’s Batch, paying tribute to the company’s first Master Distiller outside the Beam family. The limited-edition release retails for $99.99.
Black Button Distilling Saved From Bankruptcy
New York’s largest bourbon distillery has been saved from bankruptcy by Blackstar Company, a new investment group led by spirits industry veterans.
Bib & Tucker Launches Coffee-Infused Bourbon Gift Set for National Coffee Day
Bib & Tucker launches a $84.99 gift set featuring their new Gold Roast Bourbon finished with coffee beans, available on ReserveBar ahead of National Coffee Day.
Wild Turkey Announces The Final Release In The Master’s Keep Series
Wild Turkey Distilling Company has announced Master’s Keep Beacon, the final release in its prestigious Master’s Keep collection, ending a decade of limited-edition bourbons with a 118-proof blend.
Las Vegas Distillery Releases 2 Year Old Bourbon Whiskey
Las Vegas Distillery will release just 230 bottles of its 2-year Straight Bourbon Whiskey on September 27.
Basil Hayden Tells New Drinkers, We’re “The One With The Belt”
Basil Hayden unveiled “The One With The Belt” campaign today, aiming to attract new drinkers by positioning its bourbon as an alternative to traditional dark spirits.
Bulleit Bourbon Partners with Texas Longhorns as Official Whiskey Sponsor
Bulleit Frontier Whiskey has signed on as the official corporate sponsor of Texas Athletics and associate sponsor of the Texas Exes alumni association. The partnership introduces bourbon lounges, tailgate experiences, and a football season sweepstakes for fans 21 and older.
1792 Bourbon Adds Cognac Cask Finish to Portfolio
Kentucky’s Barton 1792 Distillery launches its first permanent Cognac cask-finished expression, combining award-winning bourbon with French brandy barrel aging.
Jim Beam Partners with Cadillac F1 Team Ahead of 2026 Debut
Jim Beam has secured a multi-year deal as the Official Spirits Partner of the new Cadillac Formula 1 Team, marking a significant expansion of American brands into global racing.
New Woodford Reserve Double XO Blend Travel Exclusive
Woodford Reserve has launched Double XO Blend, a bourbon finished in XO Cognac casks, exclusively for Global Travel Retail.
Brother’s Bond Launches New Regenerative Grain Bourbon & Packaging Refresh
Brother’s Bond Bourbon debuts its Regenerative Grain New Batch expression, combining sustainable agriculture practices with a portfolio-wide packaging redesign launching September 16.
Four Roses Salt River Cleanup Launches Special Bourbon
Four Roses Distillery combines environmental conservation with a special bourbon release for its ninth annual Salt River Cleanup. The limited Private Barrel Selection supports watershed protection initiatives.
Dierks Bentley Hologram Promotes ROW 94 at Louisville
Country star Dierks Bentley debuts a life-sized hologram at Louisville Airport to promote ROW 94 whiskey. The interactive display guides travelers to exclusive signed bottles at the Distillery District Marketplace.
High West Releases Limited-Edition Bottled in Bond Bourbon
Utah’s High West Distillery launches a limited-edition Bottled in Bond Bourbon featuring a high-rye mash bill and traditional production methods. The 100-proof expression retails for $79.99 nationwide.
Speed Art Museum Art of Bourbon Auction To Take Place This Month
The Speed Art Museum will auction some of the world’s rarest whiskeys on September 18, including a 1966 Evan Williams 23-Year estimated at $7,000 and exclusive barrel experiences from top distilleries.
Wild Turkey Rejects Change in New Global Campaign
Wild Turkey’s new global campaign celebrates Master Distiller Jimmy Russell’s 71-year commitment to maintaining the brand’s original bourbon recipe despite industry pressures to change.
Cream of Kentucky Releases First Store Pick Bourbon
The Liquor Bros partners with Cream of Kentucky to release the heritage bourbon brand’s first-ever store-selected single barrel, a limited-edition cask strength expression bottled at 114.45 proof.
Pappy Van Winkle 2025 Bourbon Collection Has Launched
The coveted Van Winkle whiskey collection returns this September with six expressions and a rare 25-year-old bottle discovered at Buffalo Trace Distillery heading to auction.
1787 Provenance Bourbon Launches in Virginia
Middleburg Barrel Company launches 1787 Provenance Bourbon, featuring Kentucky whiskeys selected and aged at a Virginia estate where visitors can create custom blends.
Middleburg Barrel Company debuts 1787 Provenance Bourbon
Virginia’s Provenance Estate debuts 1787 Provenance Bourbon with two Kentucky-distilled expressions that earned medals at the 2024 American Whiskey Masters. The 121-acre property offers visitors hands-on barrel selection and custom blending experiences.
Booker’s Unveils Tequila Barrel-Finished Bourbon for 2025
The James B. Beam Distilling Co. has unveiled Booker’s The Reserves 2025, marking the company’s first bourbon finished in tequila barrels. The limited release retails for $129.99 and continues the experimental legacy of Booker Noe.
Garrison Brothers Announces New Rye-Finished Bourbon
Texas distillery Garrison Brothers announces Sonora, a seven-year bourbon finished in rye whiskey barrels, releasing October 18th with only 6,000 bottles produced.
Woodford Reserve 2025 Master’s Collection Revealed
Woodford Reserve has revealed its 21st Master’s Collection release will feature bourbon aged in uncommon Chinkapin oak barrels, marking another chapter in the Kentucky distillery’s experimental series.
Rare Whiskey Auction at Speed Art Museum This September
Louisville’s Speed Art Museum will auction some of the world’s rarest whiskeys on September 18, featuring a 1966 Evan Williams 23-Year and signed bottles from bourbon legends.
Heaven Hill Launches 2025 Grain to Glass Wheated Bourbon
Heaven Hill Distillery has unveiled its 2025 Grain to Glass Kentucky Straight Wheated Bourbon Whiskey, a limited-edition release featuring 35% wheat.
New Era Whiskey Introduces Kentucky Parks Bourbon Collection
New Era Whiskey debuts its first retail collection with three cask-strength bourbons named after Kentucky state parks, marking a shift from exclusive private releases to broader availability.
Limestone Branch Distillery Marks 10 Years with Yellowstone Limited Edition
Limestone Branch Distillery celebrates 10 years of Yellowstone Limited Edition with an unprecedented bourbon blend sourced from both Kentucky and Indiana distilleries.
15 Stars Launchesd Artisan Collection Bourbon
Kentucky bourbon brand 15 STARS releases just 1,290 bottles of its award-winning Artisan Collection, a blend of 15 and 12-year-old whiskeys priced at $179.
Jackson Purchase Distillery Launches First Bourbon
Jackson Purchase Distillery shifts from contract production to retail sales with its first bourbon release. The Kentucky distillery debuts bottles at the Kentucky Bourbon Festival on September 5.
Milam & Greene Launches Provisions Bourbon
Texas distillery Milam & Greene will release Provisions Bourbon on September 10 at $34.99, combining pot-distilled Texas whiskey with Kentucky bourbon through a unique “Texification” process.
Buffalo Trace Launches First-Ever Traveling Tour
Buffalo Trace Distillery will bring complimentary bourbon tastings to four U.S. cities this October, marking the first traveling tour in the distillery’s history.
Jennifer Brian Launches Classic Cocktail Revival Book for Bourbon Heritage Month
Louisville-based lifestyle expert Jennifer Brian has released “Classic Cocktail Revival,” a new book featuring over 80 cocktail recipes that explore drinks from their historical origins to modern zero-proof alternatives.
Frazier History Museum Launches Musical Bourbon Experience
The Frazier History Museum launches Bourbon Through Bluegrass on September 8, offering 90-minute sessions that combine whiskey tastings with live bluegrass performances. The $109 experience runs through December 22.
Heaven Hill Returns To Bardstown With Master Distillers Unity Bourbon
Heaven Hill unveils a $225 limited-edition bourbon containing the last barrel from its original 1991 distillery to commemorate opening its new Bardstown facility.
Rabbit Hole Regallier Showcases French Oak Finish
Louisville’s Rabbit Hole Distillery has unveiled Regallier, a limited-edition bourbon that blends Kentucky craft with French refinement. The 118.9-proof spirit launches exclusively at the distillery this September.
Walt Disney World’s Beverage Director Invites Guests to Explore Elevated Flavors, Interview
Under beverage director Stephanie Dold’s leadership, Disney’s bar program balances sophisticated selections with approachable cocktails that transport guests through flavor.
Bardstown’s Second Collaboration with Ferrand Celebrates French Refinement
Bardstown Bourbon Company’s Ferrand II combines Kentucky Straight Bourbon and Rye finished in rare Maison Ferrand Cognac casks, creating a sophisticated spirit that balances American whiskey character with French elegance.
Sazerac Offers Rare Elmer T. Lee Single Barrel Opportunity Through Charity Sweepstake
Sazerac Barrel Select announced a charity sweepstakes offering bourbon enthusiasts the chance to select their own barrel of Elmer T. Lee Single Barrel Bourbon Whiskey. The sweepstakes marks the first opportunity to select a single barrel of this limited bourbon in 10 years, with proceeds benefiting St. Jude Children’s Research Hospital.
Mississippi’s Oldest Legal Distillery Unveils Sorghum Grain Bourbon
Mississippi’s Cathead Distillery has released a 7-year straight bourbon whiskey featuring locally grown sorghum grain, marking the third release in their Estate Collection series.
Heaven Hill Launches Limited Artist Series Collection with Kentucky Watercolors
Heaven Hill Distillery debuts its first Artist Series Collection, featuring watercolor designs by Kentucky artist Bri Bowers on limited-edition Bottled-in-Bond bourbon bottles.
Pursuit Spirits Launches Bourbon That Once Tasted Like Grass (But Not Anymore!)
Four barrels of whiskey that tasted like grass in 2019 have become Pursuit Spirits’ latest limited-edition Old Anvil bourbon after 11 years of aging. The cask-strength release is available exclusively at their Louisville distillery for $99.99.
Chattanooga Whiskey Launches Maple Syrup Finish
Chattanooga Whiskey has unveiled the seventh release in its Barrel Finishing Series, featuring a unique Michigan maple syrup cask finish. The limited release bourbon aged over four years and retails for $59.99.
PaPaw’s Ridge Bourbon Launches in Florida
A Kentucky family transforms their ancestral farmland into a whiskey distillery, releasing PaPaw’s Ridge Kentucky Straight Bourbon in honor of their late patriarch.
Penelope Bourbon 2025 Estate Collection Revealed
Penelope Bourbon has revealed its 2025 Estate Collection featuring five expressions aged 10 years or more, including a new French oak-finished bourbon and the brand’s oldest release at 13 years.
Baker’s Bourbon Releases Limited 13 Year Old Single Barrel
James B. Beam Distilling Co. unveils Baker’s 13-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey, a limited edition release featuring extended aging and unique flavor profiles from individual warehouse locations.
Buzzard’s Roost Launches Cigar Blend Bourbon for Heritage Month
Buzzard’s Roost Distillery announced a limited-edition Cigar Blend Bourbon release for September 5, priced at $85. The 6-year-old, 105-proof bourbon uses the distillery’s double oak process to create flavors designed to complement cigars.
Elijah Craig Releases Limited Edition Bourbon for 2025 Ryder Cup
Elijah Craig has released a limited edition bourbon for the 2025 Ryder Cup, incorporating New York’s state tree in its finishing process. The $69.99 bottle celebrates the tournament’s return to Bethpage Black.
Blue Run Glimmer Is A New Bourbon Finished In Gin Barrels
Blue Run Spirits has unveiled Glimmer, a 103.2 proof Kentucky Straight Bourbon Whiskey finished in gin barrels, marking a departure from traditional bourbon finishing methods.
Michigan Craft Distillers Festival Set to Transform Monroe Into Spirits Destination
Monroe will host the inaugural Michigan Craft Distillers Festival September 11-13, 2025, featuring 12 acclaimed distilleries for three days of tastings and entertainment in the historic downtown area.
Garrison Brothers Launches Hye Fashioned Takeover
Texas-based Garrison Brothers Distillery launches its month-long Hye Fashioned Takeover campaign in September, partnering with over 100 bars nationwide to raise funds for military veterans.
Old Dominick Launches 8-Year Bourbon Reserve
Memphis-based Old Dominick Distillery will release its first eight-year-aged bourbon on September 5, marking a milestone for the craft producer that opened in 2017.