Crown Royal and Juicy Couture have launched a limited-edition collaboration inspired by the whisky brand’s Regal Apple, Peach and Blackberry flavored expressions. The collection, unveiled on 11 August 2026, features co-branded collectible bottle bags and matching velour tracksuits in three exclusive colorways.
The partnership revamps Crown Royal’s purple bag in the style of Juicy Couture’s signature velour and rhinestones. It introduces limited-edition packaging, collectible bottle bags, and matching velour tracksuits comprising a hoodie and track pants.
Each item comes in three custom flavor-inspired colorways: Regal Apple Green, Peach Orange and Blackberry Pink.
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READ THE STORY“Our flavored whiskies are award-winning because they combine the core of our brand which is quality whisky, with delicious flavor, giving people the ability to enjoy Crown Royal in new ways,” said James Valdes, director of Crown Royal.
Valdes added: “Juicy Couture is the perfect partner because both of our brands have always brought flavor to culture. Together, we created a collection that captures the spirit of both brands in a way that is fresh and unexpected.”
Both the Big Bling Velour Hoodie and matching track pants carry Crown Royal and Juicy Couture rhinestone logos for a Y2K-inspired look.
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“Juicy Couture’s signature velour tracksuit has been a defining symbol of fashion and pop culture for more than two decades,” said Christina Martin-Pieper, EVP, brand – lifestyle at Authentic Brands Group, owner of Juicy Couture. “Collaborating with Crown Royal gave us the opportunity to reinterpret two recognizable brand signatures into a collection that feels nostalgic, playful and unmistakably Juicy.”
Crown Royal will donate $75,000 to RAISEfashion, a nonprofit supporting emerging and underrepresented talent in the fashion industry. The donation includes 100% of net proceeds from sales of the hoodie and track pants.
Of that sum, $15,000 will fund The Crown Royal RAISEfashion Designer Grant, providing financial assistance to one aspiring designer.
The collectible bottle bags will be available at select retailers nationwide. The tracksuits will be sold at CrownRoyal.com until 31 December 2026, while supplies last.
Crown Royal is owned by Diageo and is the world’s number-one selling Canadian whisky brand. The blend was originally created in 1939 to commemorate a tour of Canada by the King and Queen of Great Britain.
