Canadian whisky brand Crown Royal will release a chocolate-flavored expression this September, marking the latest addition to its flavored whisky portfolio.
The new variant combines Crown Royal whiskies with chocolate flavoring and will retail for $26.99 when it launches nationwide on September 1, 2025.
Crown Royal Chocolate Whisky Tasting Profile
According to official tasting notes, the whisky opens with aromas of vanilla, creamy chocolate, and oak. The palate reveals hints of caramel and toffee, while the finish delivers notes of dark cacao alongside Crown Royal’s signature smoothness.
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The chocolate variant represents Crown Royal’s continued expansion into flavored whiskies, a category that has gained traction among both traditional whisky drinkers and newcomers to the spirit. The brand positions the release as suitable for various occasions, from dinner parties to weekend brunches.
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“Crown Royal has always led the way in whisky innovation and with this new flavor we’re inviting people to indulge in something truly unexpected,” said Hadley Schafer, Vice President of Crown Royal. “This new expression maintains the quality of whisky we take pride in, while leaning into the bold yet inviting spirit that defines our flavored whiskies portfolio. I’m excited for brand fans to enjoy Crown Royal Chocolate Flavored Whisky in ways they could never imagine.”
Cocktails for Crown Royal Chocolate
The brand suggests the chocolate whisky works in unconventional pairings with grapefruit juice, cola, and lemonade. Crown Royal also recommends using the variant in classic cocktails such as Old Fashioneds, Espresso Martinis, and Coquito, where the chocolate notes can add complexity.
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READ THE STORYThe versatility in cocktail applications reflects broader industry trends toward flavored spirits that appeal to diverse drinking preferences and younger drinkers.
Chocolate-flavored whiskies have emerged as a subcategory within the flavored whisky segment, with several major brands introducing similar products in recent years.
Crown Royal Chocolate Joins Other Flavored Whiskies In Crown Royal’s Portfolio
Distribution will occur through Crown Royal’s established retail network across the United States. The $26.99 price point aligns with the brand’s other flavored expressions and positions the chocolate variant in the premium segment of flavored whiskies.
Crown Royal, owned by Diageo, remains one of the best-selling Canadian whisky brands in the United States. The brand’s core expression and various flavored options have helped maintain its market position as consumer preferences shift toward innovation and variety in spirits.
The chocolate whisky joins Crown Royal’s existing flavored portfolio, which includes apple, peach, vanilla, and salted caramel whiskies.
Additional product information will be available on CrownRoyal.com when the whisky launches in September.
