Editor’s Note: This article is reposted with permission of its author.
The official classification of this product, according to the rules of the Treasury Department’s Alcohol Tax and Trade Bureau (TTB) is ‘other specialties and proprietaries.’ It is, in effect, a pre-mixed cocktail, the ingredients of which are cinnamon liqueur and Tennessee whiskey.
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TTB has a ‘flavored whiskey’ classification, but no one uses it. Most producers of what the market calls ‘flavored whiskey’ use either ‘other specialties and proprietaries’ or ‘whiskey specialty,’ which are basically catch-alls. Or they use the liqueur classification.
TTB defines flavored whiskey as whiskey to which has been added, “natural flavoring materials, with or without the addition of sugar, and bottled at not less than 60° proof.” That sounds like what most of these products are, so why don’t they just use that? I don’t know. Maybe it’s too on-the-nose. For the specialty classification, “a statement of the classes and types of distilled spirits used in the manufacture thereof shall be deemed a sufficient statement of composition.”
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So, while the sticklers will stickle, we know what is meant by flavored whiskey, which since Tennessee Fire was launched in 2011, has grown into a 10 million case business.
