The journey towards the release of Courage & Conviction, the new flagship American single malt whiskey from Virginia Distillery Company (VDC), has been a long traveled road for this Virginia distillery. Founded in 2011 by one George Moore, the doors to the physical distilling location opened a few years later in 2015 (Mr. Moore sadly passed away before seeing this happen). Freshly distilled malt whiskey began being put away in barrels for a future release even as whisky sourced from Scotland (blended with local product) and finished in port barrels was the heavy seller that put needed revenue into the coffers.
Fast forward to more recent times, and VDC last year released a preview version of what would be their Courage & Conviction bottling. Even as this began floating around in retail, the distillery at the same time survived a legal challenge from the powerful Scotch Whisky Association
Virginia Distillery Company Courage & Conviction (image via Virginia Distillery Company)[/caption]
“The launch of the Courage & Conviction product line is a culmination of years of hard work and dedication from our staff,” said Virginia Distillery Company’s CEO Gareth H. Moore in a prepared statement. “I am proud to work alongside my mother Angela, my wife Maggie and the Virginia Distillery Company team to make my father’s dream a reality.
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“Our new line sets a new standard for American whisky and we believe it rivals the finest whiskies in the world. But most importantly, I know it’s a whisky my dad would be proud of.”
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Plans call for the initial release of Courage & Conviction, bottled at 92 proof (46% ABV), to begin this month. 9,600 bottles, each pricing around $75, have been produced, and additional releases that will feature individual bottles of each cask type are slated to debut later this year
You’ll find some official tasting notes for this new American single malt below for your consideration from VDC. It should be noted as well that the whiskey’s name is an ode to George Moore, who often repeated the phrase “always have the courage of your convictions” to reinforce “the importance of believing in yourself and your ideas.”
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READ THE STORYThe first batch of Courage & Conviction features notes of caramel and butterscotch and evolves on the palate with hints of raspberry, cocoa, barrel spice and vanilla. Additional nuances of the Dr. George G. Moore batch include aromas of salted caramel and milk chocolate, with orange zest and notes of toffee and cinnamon. The finish is creamy and exceptionally smooth.
