Terry Bradshaw Bourbon Launches Football Cocktail Program

What do you get when an NFL Hall of Famer bottles his own bourbon? Terry Bradshaw's new football cocktail program serves drinks inspired by his greatest gridiron moments.
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Terry Bradshaw Bourbon Launches Football Cocktail Program
Credit: Urban Grill and Wine Bar, McKinney

Bradshaw Kentucky Straight Bourbon Whiskey, the brand founded by NFL legend and Pro Football Hall of Famer Terry Bradshaw, has rolled out a football season cocktail program at bars and restaurants nationwide. The serves are available at SAHARA Las Vegas, Eight Lounge at Resorts World Las Vegas, The Yard in Pittsburgh, Urban Grill and Wine Bar in McKinney, Texas, and The Bon Aire in Austin, Texas.

The cocktails draw inspiration from moments across Bradshaw’s football career.

SAHARA Las Vegas is serving the Immaculate Refreshment at Chickie’s & Pete’s Crabhouse + Sports Bar and CASBAR Lounge. The drink combines Bradshaw Bourbon, simple syrup, fresh lime juice, basil and strawberries, priced at $14.

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The serve references the 1972 “Immaculate Reception,” when Steelers running back Franco Harris caught Bradshaw’s deflected pass for a game-winning touchdown against the Oakland Raiders in the AFC Divisional Playoff.

Eight Lounge, a cigar and cocktail lounge at Resorts World, is offering Terry’s Black and Gold Rush. Made with Bradshaw Bourbon, fresh lemon juice and honey, and garnished with a lemon peel, the cocktail is priced at $22.

The Yard, an American pub with locations in Pittsburgh’s Market Square, The Galleria of Mt. Lebanon and North Fayette-Robinson, is also serving the Immaculate Refreshment, priced at $12.

Urban Grill and Wine Bar in McKinney Historic Square is pouring the Sweet Heat Smash. The drink features Bradshaw Bourbon, strawberries, basil, hot honey and club soda, priced at $16.

The Bon Aire, home to the Pittsburgh Steelers Fan Club of Austin, is serving The Blond Bomber. Made with Bradshaw Bourbon, Amaro Montenegro, fresh lemon and orange juices and simple syrup, and garnished with Luxardo maraschino cherries, the cocktail is priced at $15. It is named after Bradshaw’s longtime nickname.

The brand recently earned a Double Gold Medal and a 98-point score at the Summer 2026 PR%F Awards for its 12-Year Single Barrel TB12 expression.

Its six-year cask-strength single-barrel bourbon received “Best in Show” and a Double Gold Medal at the 2026 Wine & Spirits Wholesalers of America Tasting Competition, plus a Gold Medal at the 2026 SIP Awards.

The flagship bourbon secured a Double Gold Medal at the 2026 SIP Awards and a Gold Medal at the 2026 San Francisco World Spirits Competition.

Bradshaw led the Pittsburgh Steelers to four Super Bowl championships during his playing career.

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

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