The Adie Broswon Group has launched its Mark V whisky in Chandigarh and Uttarakhand, extending the brand’s footprint across North India. The move follows Mark V’s debut in Delhi in 2025 and forms part of the Group’s wider strategy to grow its spirits portfolio across key regional markets.
Positioned under the tagline “Captain’s Choice,” the whisky draws on themes of courage, character and conviction.
Mark V is produced using select Indian grain spirits blended with Vatted Malt Spirit from Scotland. The blend sits within the Indian Made Foreign Liquor (IMFL) segment.
According to the official notes from the brand, the whisky opens with a pronounced oak character, followed by smooth notes of cream and vanilla, layered with hints of burnt chocolate and subtle tropical fruit.
The expansion arrives as India’s whisky market continues to grow. Figures from drinks market consultancy IWSR show whisky consumption in India rose 3.7% to 268.8 million nine-litre cases in 2025. The category is forecast to grow at a compound annual rate of 3.6% through to 2030.
The company framed the launch as a tribute to service and resilience. The brand “draws inspiration from the legacy of those who have served with honour, celebrating the fearless, the steadfast and the selfless,” the Group said, adding that Mark V is “rooted in the values of precision, discipline and timeless valour.”
Mark V is being rolled out in four formats: 750ml, 375ml, 180ml and 60ml. Pricing for the 750ml bottle is set at roughly ₹600–700 in Chandigarh and ₹850–900 in Uttarakhand.
The Adie Broswon Group is a diversified Indian conglomerate with operations spanning sugar, brewing, distillation and renewable energy. Headquartered in Delhi NCR, it runs a 170-acre agro-industrial complex in Kiri Afgana, Batala, housing a sugar mill, three distilleries and a brewery, supported by more than 6,000 staff.
The business operates under the philosophy “Victory in Every Field” and traces its legacy to the late S. Hardeep Singh Chadha. It is currently led by Mrs. Jasdeep Kaur Chadha, with a stated focus on operational excellence, quality and sustainability.
India remains the world’s largest whisky market by volume, making regional expansions a key battleground for domestic producers.
