Rosebank Distillery has been crowned Scotland’s Tourism Destination of the Year at the 2025 Scottish Whisky Awards. The Falkirk-based distillery, which was reopened by owner Ian Macleod Distillers in 2024, received the top honor just months after one of its whiskies was named Best in Show at a major competition.
The award recognizes the single most outstanding visitor experience in Scottish whisky tourism. Recent winners include Johnnie Walker Princes Street and the Scotch Whisky Experience, placing Rosebank among Scotland’s most influential destinations.
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The announcement follows the Rosebank 31 Year Old Lowland Single Malt being named Best in Show, Whisk(e)y at the 2025 Top Shelf Awards 2025, part of the San Francisco World Spirits Competition.
Leonard Russell, chairman and managing director of Ian Macleod Distillers, said: “The award is testament to all those, past and present, who have played a role in creating this remarkable visitor experience and sharing the story of Rosebank’s reawakening with the world.”
“We are delighted with the recognition, and grateful for the ongoing support we received from the travel industry and the community around us,” he continued.
Russell added: “It is a privilege to be recognized with so many remarkable finalists who continue to raise the bar for whisky experiences in Scotland.”
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Originally founded in 1840, the Lowland distillery opened its doors to visitors in June 2024 following a meticulous restoration after three decades of closure.
The revival of Rosebank is part of a wider trend in the Scotch whisky industry of bringing ‘lost’ distilleries back into production, including Diageo’s Brora and Port Ellen distilleries.
Since opening last year, Rosebank has welcomed more than 31,000 visitors from over 38 countries.
The award comes despite a report in The National earlier this year that the distillery had made redundancies linked to lower-than-expected visitor numbers.
The visitor experience at Rosebank includes an immersive 90-minute tour that highlights Rosebank’s signature triple-distillation process, a production method historically characteristic of the Lowland style.
Production of new-make spirit at the restored site resumed on July 18, 2023, with casks being laid down for future Rosebank Lowland Single Malt releases.
