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William Grant & Sons Gets Into the Bourbon Business With New Blend

Scottish whisky company William Grant & Sons is known mostly to drinkers for brands like Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s. Having a Scotch focus doesn’t preclude them from other types of whiskey globally, however, and now they are making an American bourbon play with the release of a bottling called Fistful of Bourbon.

Fistful of Bourbon, according to those behind it, is a blend of five straight American bourbons from different undisclosed distilleries. It was put together by William Grant & Sons Master Blender Brian Kinsman and Kelsey McKechnie, William Grant & Sons Whisk(e)y Blender, after sampling loads of straight bourbons from all over America.

Fistful of Bourbon
Fistful of Bourbon (image via William Grant & Sons)

“There’s an art and science to blending — and Fistful is a balance of both,” said McKechnie in a prepared statement. “Our creative process combined the art of nosing along with our vision for the whiskey and the science of blending different bourbons to create a unique taste all its own. We’re excited to showcase William Grant & Sons’ long-time blending experience by bringing it to the American whiskey scene.”

Plans call for Fistful of Bourbon to debut initially in Texas, for a price point of around $25 a bottle. Limited official tasting notes suggest five distinct flavors: balanced and sweet; green, leafy floral notes; soft spices and hints of nutmeg; buttery toffee; cinnamon and licorice.

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The potential impacts of cask investment fraud on the scotch whisky industry was discussed in the Scottish Parliament in April 2024, hopefully paving the way for more regulation within the industry.

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