William Grant & Sons Gets Into the Bourbon Business With New Blend

Scottish whisky company William Grant & Sons is known mostly to drinkers for brands like Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s. Having a Scotch focus doesn’t preclude them from other types of whiskey globally, however, and now they are making an American bourbon play with the release of a bottling called Fistful of Bourbon.

Fistful of Bourbon, according to those behind it, is a blend of five straight American bourbons from different undisclosed distilleries. It was put together by William Grant & Sons Master Blender Brian Kinsman and Kelsey McKechnie, William Grant & Sons Whisk(e)y Blender, after sampling loads of straight bourbons from all over America.

Fistful of Bourbon (image via William Grant & Sons)

“There’s an art and science to blending — and Fistful is a balance of both,” said McKechnie in a prepared statement. “Our creative process combined the art of nosing along with our vision for the whiskey and the science of blending different bourbons to create a unique taste all its own. We’re excited to showcase William Grant & Sons’ long-time blending experience by bringing it to the American whiskey scene.”

Plans call for Fistful of Bourbon to debut initially in Texas, for a price point of around $25 a bottle. Limited official tasting notes suggest five distinct flavors: balanced and sweet; green, leafy floral notes; soft spices and hints of nutmeg; buttery toffee; cinnamon and licorice.