Jefferson's Bourbon Parent Castle Brands Opens The Whiskey Buying Wallet - The Whiskey Wash

Jefferson’s Bourbon Parent Castle Brands Opens The Whiskey Buying Wallet

It is true in this day and age of the great bourbon renaissance that you can never have enough aging whiskey inventory sitting around to satisfy demand, particularly if you are the likes of Jefferson’s Bourbon. Parent company Castle Brands gets this, and recently ponied up both cash and partnership outside its whiskey making walls to source product from other providers.

Castle Brands firstly announced around the beginning of the year it has purchased, or agreed to purchase, an additional $4.2 million of aging and new-fill bourbon. These additional purchases bring its total purchases of aging and new fill bourbon to $9.6 million for the current fiscal year.

“The continued investment in our aging bourbon inventory demonstrates our commitment to the Jefferson’s brand,” said John Glover, Executive Vice President and Chief Operating Officer of Castle Brands, in a prepared statement. “Jefferson’s is one of the top five selling premium small batch bourbons and the only leading small batch brand not owned by a major spirits company. Growing our barrel inventory through opportunistic purchases, combined with our two new-fill programs, allows us to accelerate the growth of our Jefferson’s portfolio.”

In what was likely a related announcement more recently, Kentucky bourbon newcomer Bardstown Bourbon let it be known a partnership had been formed between them and Castle Brands as relates to their sold out Collaborative Distilling Program. It was said through this new channel that the two would be working together to produce custom bourbon and whiskey for the Jefferson’s Bourbon portfolio. BBCo and Jefferson’s will begin their first distillation this year.

“We know that Bardstown’s experienced distilling team will provide the continuity needed to produce the consistent taste profile that our discerning Jefferson’s consumers have come to expect,” added Glover.

About the author

Nino Marchetti

Nino Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and provided tasting input on many whiskeys at competitions. He also maintains a large private collection of whiskey from which he continually educates his palate on this brown spirit type.