Skrewball Whiskey, a pioneer in peanut butter whiskey, just introduced a 100ml can to its product lineup, which includes 750ml, 375ml, 200ml, 50ml and 1L glass bottles.
With a boom in the canned spirits category, a staggering 123% growth in the past year, many whiskey drinkers look for convenient and portable products.
This, coupled with the flavored whiskey category growing at four times the rate of unflavored, the team at Skrewball Whiskey are looking to merge the two areas of consumer demand with their new 100ml can.
“Skrewball Whiskey was the first-to-market with peanut butter flavored whiskey and galvanized the recent growth of the flavored whiskey category, so we knew the next step was to offer a unique product that breaks the mold of what’s on the market already,” said Skrewball Whiskey President Carl Carlson, in a prepared statement.
Skrewball Whiskey’s 100ml can contains what’s described as the same juice, and its nutty flavor, that consumers can expect from the brand. The whiskey makers suggest the drink is best served cold.
“As the 100ml can presents new lifestyle options, we’re excited to welcome more members to our Skrewball family,” said Brittany Merrill Yeng, co-founder of Skrewball Whiskey. “This new addition to our lineup is another step in the development of not only our company, but our community.”
Launched in San Diego in 2018 by husband-and-wife duo Steven Yeng and Brittany Merrill Yeng, the brand partnered with Infinium Spirits in 2019 to grow in scale and was soon available in all 50 states by the end of the year.
In 2021, the brand began international distribution to meet increasing consumer demand, with new availability in Canada and the Caribbean. Skrewball garnered many awards along the way, most recently receiving a Double Gold in the 2021 SIP Awards, in addition to being named a 2020 Impact “Hot Brand” award winner and “Best New Product” at the 2020 Market Watch Leader Awards.
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“We started as a mom-and-pop business in a beach town in San Diego, and this canned format pays homage to our original community of beachgoers looking for a fun way to imbibe,” said Steven Yeng, co-founder of Skrewball Whiskey. “Our brand embraces and encourages the ‘misfit’ in each of us, so we’re looking forward to disrupting the industry again with another ‘skrewball’ product that consumers haven’t seen before.”
Skrewball Whiskey’s 100ml can clocks in at 70 proof (35% ABV). It will be available in select markets across California, Colorado, New Mexico, Texas, Delaware, Illinois, Massachusetts, New York, Florida, Georgia, New Jersey, Wisconsin and Tennessee, with additional nationwide availability rolling out throughout the coming summer months.
For more information, check out www.skrewballwhiskey.com.
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