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Terry Bradshaw Bourbon Holiday Bundle: Limited Edition Gift

What do you get when an NFL legend combines bourbon, BBQ, and family recipes? Terry Bradshaw's new limited-edition holiday bundle answers with a flavorful touchdown.
  • Hannah Thompson is a specialist whiskey educator and writer, passionate about bringing stories and understanding to more people.
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Terry Bradshaw Bourbon Holiday Bundle: Limited Edition Gift
Credit: Bradshaw Bourbon

NFL Hall of Fame quarterback Terry Bradshaw has released a limited-edition holiday bundle featuring Bradshaw Kentucky Straight Bourbon Whiskey, The Bradshaw Family Cookbook, and Bradshaw Bourbon BBQ Sauce. The three-item gift pack is available exclusively at BradshawBourbon.com for US$79.99.

The bundle includes a 750ml bottle of Bradshaw Kentucky Straight Bourbon Whiskey, which earned a 91-point rating from Wine Enthusiast magazine.

Distilled by Bluegrass Distillers in Midway, Kentucky, the bourbon features a mash bill of 70% corn, 21% rye, and 9% malted barley.

The whiskey is bottled at 51.9% ABV, a tribute to Bradshaw’s career pass completion percentage during his playing days with the Pittsburgh Steelers.

Also included is The Bradshaw Family Cookbook, released in September 2025 and recently named to USA Today’s Best Sellers list.

The cookbook features contributions from Terry Bradshaw, his wife Tammy, daughters Rachel Bradshaw and Lacey Hester, and son-in-law Noah Hester.

James O. Fraioli, a James Beard Award-winning cookbook author, co-authored the collection.

Completing the bundle is a 10-ounce bottle of Bradshaw Bourbon BBQ Sauce, developed by Chef Noah Hester and made with Bradshaw Kentucky Straight Bourbon Whiskey.

Hester was named CultureMap Dallas’ 2024 Chef of the Year and owns Hamm’s Meat + Market in McKinney, Texas, with his wife Lacey.

The launch follows a growing trend of celebrity-backed spirits brands entering the American whiskey category, particularly those with sports connections.

Bradshaw won four Super Bowl championships with the Pittsburgh Steelers during the 1970s and was inducted into the Pro Football Hall of Fame in 1989.

His bourbon brand joins other NFL-affiliated whiskey ventures, including those from former players like Dan Marino and Joe Montana.

The limited-edition bundle positions itself as a holiday gift option for both football fans and bourbon enthusiasts.

Hannah Thompson

Hannah Thompson is a whiskey educator who helps consumers understand everything they need to know to make an informed decision about whiskey investment. She has been working in the secondary whiskey market since 2019 and joined The Whiskey Wash team when Mark Littler took over as Editor in Chief. Working with Mark Littler Hannah has amassed a broad range of whiskey knowledge and specializes in helping consumers make education driven cask investments. Hannah has authored two published works of fiction and her background in research and creative writing lets her create interesting and informative articles to give people a solid understanding of the world of whiskey.

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