Jameson Irish Whiskey, the Official Spirits Sponsor of the National Football League (NFL), has launched America’s Biggest Round, an up to US$5 million (£3.7m) nationwide bar tab. The program kicked off on 9 September 2026 in select markets across the US and celebrates the tradition of coming together for football.
The initiative rewards fans who visit local bars on gameday throughout the season.
Jameson said the program reinforces the brand’s "commitment to supporting the local bars that bring fans together."
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READ THE STORYFor fans who keep returning throughout the season, Jameson will offer exclusive prizes, giveaways, and gameday experiences.
To help launch the campaign, Jameson has partnered with two-time Super Bowl champion Eli Manning. Manning will rally fans and share his gameday rituals.
"The spirit of fandom and community at a local bar on gameday is really unique," said Manning. "I’m excited to partner with Jameson as they buy America’s Biggest Round, celebrating the die-hard fans who bring the passion every single week, make the trip to their local spot, and keep the gameday tradition alive."
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The bar tab is powered by a new creative campaign, Sláinte to Showing Up, debuting later this month.
The campaign is inspired by Jameson’s founding belief to "Make a New Friend Every Day."
"The moments fans remember most aren’t the ones they watched alone, they’re the ones they shared with the people around them," said Colin Kavanagh, chief marketing officer at Pernod Ricard North America.
"As the Official Spirits Sponsor of the NFL, Jameson is pouring America’s Biggest Round with a $5 million bar tab to celebrate the fans who show up, raise a glass, and make gameday happen at their local spot."
In select markets, fans can claim their share of the tab by scanning QR codes on coasters and table tents. In participating rebate states, consumers who order a Jameson drink can upload their receipt to receive up to $20 (£15) cash back via PayPal or Venmo.
In eligible sweepstakes states, fans can enter for a chance to win $20 for their next round.
Jameson is the world’s bestselling Irish whiskey and is triple distilled at the Midleton Distillery in County Cork, Ireland. The brand is owned by Pernod Ricard, the world’s second-largest spirits and wine company.
The rebate offer runs from 9 September to 30 November 2026.
