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Glenfiddich X Aston Martin F1 Whisky Pop-Up Comes to New York

Glenfiddich will transform Grand Central into a Formula 1 experience featuring complimentary tastings of their new limited-edition 16 Year Old single malt Scotch whisky.
  • Hannah Thompson is a specialist whiskey educator and writer, passionate about bringing stories and understanding to more people.
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Glenfiddich X Aston Martin F1 Whisky Pop-Up Comes to New York
Glenfiddich and Aston Martin F1 Bring Whisky Pop-Up to NYC’s Grand Central

Glenfiddich Single Malt Scotch Whisky is transforming New York’s Grand Central Terminal into a Formula 1-inspired experience this September, complete with a full-scale replica race car and complimentary tastings of their new limited-edition whisky.

Grand Central Hosts Exclusive Whisky Experience

The two-day pop-up event at Vanderbilt Hall in New York runs from September 23-24, offering visitors aged 21 and over the chance to sample the new Glenfiddich 16 Year Old single malt while testing their racing reflexes. The free admission event operates from 3:00-8:00 PM daily and features F1-inspired challenges, cocktail bars, and customization stations.

“This release marks an exciting milestone in our journey with the Aston Martin Formula One Team,” said Claudia Falcone, Glenfiddich Global Brand Director. The partnership between the Speyside distillery and the racing team began in November 2024 at the Las Vegas Grand Prix.

The limited-edition expression, bottled at 43% ABV, results from a careful marriage of American oak wine casks, new American barrels, and second-fill bourbon casks. Official tasting notes describe rich maple syrup and caramelized ginger on the nose, with a palate of fresh fruit salad and sweet cream leading to a smooth, sustained finish.

Limited-Edition Glenfiddich Celebrates Racing Partnership

The Glenfiddich 16 Year Old commemorates the first year of the distillery’s multi-year collaboration with Aston Martin Formula One Team. The whisky will retail for $75.00 when it hits shelves globally in September 2025.

Grand Central visitors can also find additional tastings at the Grand Brasserie and Campbell restaurants during the event. Central Cellars will offer complimentary bottle engravings with purchases of the new expression.

The collaboration represents a strategic move for both brands as Formula 1’s popularity continues to surge in the United States. The sport has experienced significant growth in American viewership since Netflix’s “Drive to Survive” series launched in 2019, with multiple U.S. races now on the calendar including Miami, Austin, and Las Vegas.

Glenfiddich was founded in 1887 by William Grant, it remains family-owned and produces some of Scotland’s best-selling single malts. The Grand Central pop-up marks the latest in a series of experiential marketing efforts by premium spirits brands seeking to engage younger consumers and Formula 1’s growing fanbase in key markets.

Hannah Thompson

Hannah Thompson is a whiskey educator who helps consumers understand everything they need to know to make an informed decision about whiskey investment. She has been working in the secondary whiskey market since 2019 and joined The Whiskey Wash team when Mark Littler took over as Editor in Chief. Working with Mark Littler Hannah has amassed a broad range of whiskey knowledge and specializes in helping consumers make education driven cask investments. Hannah has authored two published works of fiction and her background in research and creative writing lets her create interesting and informative articles to give people a solid understanding of the world of whiskey.

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