Non-alcoholic aperitivo range Tuscan Tree has launched in the UK with Berry Bros. & Rudd Brands acting as distributor and global brand partner. The brand has secured an exclusive Marks & Spencer listing for its Cloudy Elderflower expression, available in stores nationally from 23 September 2026.
The three-strong range comprises Blood Orange, Limoncello and Cloudy Elderflower. Each expression sits below 0.5% ABV and is naturally flavoured, vegan-friendly and contains no artificial flavours or sweeteners.
Tim Davies, head of off-trade at Berry Bros. & Rudd Brands UK, said: “We are excited about the launch of Tuscan Tree and we are focused on building a brand which has long-term relevance within the Low and No category.”
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READ THE STORYTuscan Tree has been developed to bring the flavour and occasion of the Italian aperitivo to the low-and-no category. Each creation combines real fruit juice distillates, Italian sparkling wine flavour and a blend of natural flavours.
M&S will initially introduce the Cloudy Elderflower aperitivo, responding to the popularity of the Hugo Spritz and bringing the floral expression to shoppers ahead of the Christmas gifting and entertaining season.
A 200ml serve made with 50ml Tuscan Tree and 150ml light mixer contains just 32 calories and 8g of sugar. The expressions can also be paired with Prosecco to make an alcoholic spritz, while Blood Orange offers a base for non-alcoholic Negroni-style cocktails.
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The listing with M&S forms part of a wider distribution strategy through Berry Bros. & Rudd Brands, covering UK retail and online channels, alongside select international markets. Additional listings are in development with new stockists across the country.
Inspired by the orchards of north-west Italy, Tuscan Tree draws on fruits including Amalfi lemons and Sicilian blood oranges. Individual distillates undergo alcohol removal before blending and bottling.
The range is presented in tall, clear glass bottles featuring vintage botanical illustrations, Tuscan countryside scenes and gold-coloured label borders. Distinct colours identify each expression.
The recommended serve combines 50ml Tuscan Tree with 150ml soda or tonic, served in a large, ice-filled copa glass and finished with an orange, lemon or lime garnish.
Each 70cl bottle provides 14 x 50ml measures and carries a recommended selling price of £15 (US$20) per 70cl bottle.
