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Traverse City Whiskey Co. To Grow Presence In Michigan

Michigan’s Traverse City Whiskey Co. recently broke ground on the future site of its new whiskey production facility, a 70,000-square-foot campus. It’s slated to open in 2024.

In a statement from the whiskey maker, officials said the company’s rapid growth has exceeded its current distilling capacity, which resulted in a portion of its annual production to be outsourced to out-of-state partners.

The new distilling campus is designed to enhance the company’s current production facilities and will feature a new tasting room, the original being located in downtown Traverse City since 2012.

Traverse City Whiskey Company expansion
Michigan’s Traverse City Whiskey Co. recently broke ground on the future site of its new whiskey production facility, a 70,000-square-foot campus. It’s slated to open in 2024. (image via Traverse City Whiskey Co.)

Set on 35 acres of land in the Michigan countryside, the new campus will handle every step in the whiskey production process from mashing and fermentation to distillation. It’s anticipated the growth will allow the company to increase production of its whiskeys and bourbon to as many as 24,000 barrels of whiskey each year.

Plans show that part of the property will be dedicated to growing grain to be used in the company’s various distillations.

The campus will be built in partnership with Mathison Architects and Erhardt Construction, and features a traditional rack house, dedicated processing and packaging spaces, administrative offices, a visitor center and tasting room, and indoor and outdoor hospitality spaces.

The new facility could create up to a 100 new jobs for the surrounding community and allow Traverse City the ability to support other Michigan distillers in need of capacity for their own growing brands.

“We’re thrilled to break ground on this incredible new facility which will allow us to expand operations and exclusively produce our award-winning whiskey right here in our hometown of Traverse City,” said Chris Fredrickson, co-founder and president.

“Our new headquarters will be an all-encompassing campus that will provide a unique immersion in whiskey culture and industry and will add a new experience to the thriving Northern Michigan agritourism industry,” he added. “It will provide numerous jobs and attract new and returning visitors to our beautiful region. We can’t wait to welcome our friends into our new home.”

The family-owned craft whiskey company makes straight bourbon and its signature cherry whiskey and the team sources all their grains from the Midwest.

For more information, check out www.tcwhiskey.com.

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