For three years, whiskey maker Oak & Eden has kept a new project under wraps, one that they feel will lead to new choices in the industry.
A recent statement from Oak & Eden explained that they’re introducing a “Whiskey Customizer,” which will enable their whiskey fans to be the creator, crafting their own whiskey bottle from the comfort of their home using one of the Oak & Eden’s four finished whiskey bases and at least 11 infusion options.
The Whiskey Customizer is offered online exclusively at www.OakandEden.com.
“Five years ago, we embarked on a journey to revolutionize the spirits industry and bring something unique to the market,” said Joe Giildenzopf, Oak & Eden CEO. “The wooden spire and patented finishing process were simply the tools that led us to Whiskey Customizer … the true innovation.”
He said that they will kick off the experience by inviting customers to build their custom bottle by selecting a desired whiskey base out of their Bourbon, Four Grain Bourbon, Wheated Bourbon or Rye.
Each base has been aged a minimum of three years. All four whiskey bases are available in 90 proof (suggested retail $64 / 750ml bottle) and 114 proof ($79 / 750ml bottle).
After selecting the base and proof, builders can choose the preferred wooden spire to be infused, or inserted into the base with no infusion. Wood options include an American oak spire, lending a sweet and toasty finish, or a French oak spire, lending a floral and peppery finish.
Builders can also select their spire to be infused with Coffee, Vanilla, Grapefruit Liqueur, Orange Liqueur, Pineapple Liqueur, Blackberry Liqueur, Cabernet, Port Wine, Rum, Honey, or Maple Syrup. It’s then inserted into the bottle.
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Oak & Eden plans to add to its infusion options, introducing seasonal and limited batch options quarterly.
As a final step, customers can make the bottle their own by personalizing the label. Each customized bottle is available for shipping nationwide and ready to drink following the recommended six-week “In-Bottle Finishing” process.
As a part of its education efforts, Oak & Eden shares popular bottle creations, describes the characteristics and notes associated with each selection, and provides cocktail recipes that best accompany each bottle.
“The launch of Whiskey Customizer allows our customers to unleash their creative spirit, one bottle at a time, in a way that has never existed before,” said Oak & Eden co-founder Brad Neathery. “As important as making the new experience seamless on our site was providing visual and educational tools on building a whiskey, an often misunderstood and intimidating spirit. We are a whiskey for the people, inviting and empowering anyone to be a creator.”
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