Jim Beam Goes Back To Gadget Land With "Smart" Bourbon Decanter - The Whiskey Wash

Jim Beam Goes Back To Gadget Land With “Smart” Bourbon Decanter

By Nino Marchetti / November 29, 2017

You have to give the folks at Jim Beam a creative pat on the back – they know how to playfully capitalize on interest in a particular technology trend. We first saw this a year or so ago in the not so-smart Jim Beam Apple Watch, and now the famous Kentucky bourbon distillery is back at it again with the new JIM “smart” bourbon decanter.

JIM is Jim Beam’s take on all of the AI technology entering people’s lives such as Apple’s Siri or Amazon’s Alexa. This product however goes its own direction in both form and function. Voiced by 7th Generation Master Distiller Fred Noe, the decanter can apparently answer a select number of questions in Noe’s voice. More importantly to us, it also includes a compartment for bourbon storage attached to a spout that serves up said whiskey into a glass in 1 oz. pours upon command.


“At Jim Beam, we’re in the business of evolving the way people drink delicious bourbon,” said Noe in a prepared statement. “For decades, we produced unique limited-edition decanters that are now collectors’ items. And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”

JIM, which you can learn a little more about in the video above, is priced for around $35 and available in limited numbers from Jim Beam exclusively. You have to be 21 years of age or older to be able to order one as well. It has 3G capabilities tied to its technological functions that will expire after roughly six months, turning JIM back into a regular decanter, so enjoy it while you can!