Ezra Brooks Whiskey Brand Steps Up Its Game With New Old Ezra Barrel Strength

The Ezra Brooks American whiskey label, as we’ve touched upon in the past, has a history dating back many decades that ultimately resulted in it being something of a bargain brand. It of late has been looking to climb out of the basement, and parent company Luxco’s most recent endeavor in this regard is the unveiling of Old Ezra.

Old Ezra Barrel Strength Kentucky Straight Bourbon Whiskey, according to those behind it, is a seven year old bourbon that’s been barreled at a rather hearty 117 proof. Drawn from a mash bill that includes corn, rye and barely, this expression is housed in a custom bottle showcasing two unique embossments. For the first time, the bottles are embossed with the Ezra Brooks “EB” monogram on the base of the bottle and the Lux Row Distillers logo across the top. This latter logo belongs to a distillery in Kentucky recently opened by Luxco.

“Whiskey continues to experience strong growth – domestic whiskey is up 4.6 percent,” said Fletcher Buchman, Ezra Brooks brand manager, in a prepared statement. “Old Ezra has been well-received with premium bourbon drinkers who enjoy a more full-bodied flavor and higher proof.”

Plans call for Old Ezra to price around $40 per 750 ml bottle when it releases this fall. Limited official tasting notes for this bottling indicate “sweet floral notes with undertones of vanilla, cinnamon, and fine wood, ending in a warm, buttery finish.” It should be noted as well this looks to be a step up from a previous Old Ezra bottling that is also seven years old but bottled at 101 proof. There was no immediate mention of the fate of this older expression.