NFL legend Terry Bradshaw will make the first public pour of TB12, the latest limited release from Bradshaw Bourbon, at Permission Whiskey & Service Co. in Texas. The event marks the first on-premise availability of the 12-year-old, cask-strength single-barrel bourbon.
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READ THE STORYDuring the launch, Bradshaw will step behind the bar alongside the Permission Whiskey & Service Co. team to serve guests and share the stories behind the bourbon, the barrels, and the legacy that inspired it.
Permission Whiskey & Service Co. is widely regarded as one of the premier whiskey destinations in Texas. The bar has built a national reputation for its curated bourbon program, rare whiskey offerings, and deep credibility within the whiskey community.
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The venue is currently the first and only bar carrying TB12, offering guests a rare opportunity to experience the release in an on-premise setting.
TB12 is the third bourbon in the Bradshaw Kentucky Straight Bourbon portfolio, which was founded by Bradshaw and his son-in-law, acclaimed chef Noah Hester. The release honors Bradshaw and his iconic No. 12 jersey.
The bourbon was produced in extremely limited quantities, with only a small number of barrels selected for private buyers. Each barrel delivers its own distinct character. The liquid is aged 12 years in charred American oak barrels selected by Bradshaw and bottled in Kentucky by Bluegrass Distillers.
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Upon its release, TB12 drew acclaim from Robb Report, which called it "a truly tasty hazmat bourbon." It also landed on VinePair’s list of the "30 Best Bourbons for 2026."
The partnership places the release of TB12 directly in front of the enthusiasts, collectors, and industry advocates who help shape modern bourbon culture.
Doors will open at 4 p.m., with the event set to begin at 6 p.m. Admission is free and subject to venue capacity. Guests must be 21 or older to attend.
Attendees will have the opportunity to meet Bradshaw and take candid photos, but no autographs or outside memorabilia will be permitted.
For more information, visit bradshawbourbon.com.
