Skrewball Whiskey has unveiled Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first flavor innovation since it pioneered the peanut butter whiskey category in 2018. The release rolls out across the US in September 2026, pairing the brand’s signature peanut butter whiskey with strawberry jelly flavors.
The new expression is inspired by the classic PB&J sandwich. It combines Skrewball’s peanut butter whiskey with the “nostalgic flavor of strawberry jelly.”
The whiskey is available in two formats. Both are bottled at 70 proof (35% ABV).
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READ THE STORYThe 100ml can carries a suggested retail price of $3.99 (£2.95 / ₹378) and contains two full-strength servings. The 50ml bottle is priced at $1.99 (£1.47 / ₹189).
Skrewball positioned the smaller formats as portable options for outdoor and social occasions. The brand said the cans are built for “tailgates, concerts, camping trips and wherever the unexpected happens.”
“Drinkers want big flavor, and we wanted to deliver it in a tiny can,” said Steve and Brittany Yeng, co-founders of Skrewball Whiskey. “Throw it in your cooler or back pocket, crack one open with a friend, and enjoy the nostalgic combination.”
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The co-founders added: “The unexpected is what Skrewball does best, and this sets the stage for where our brand is heading next.”
Richard Black, managing director of North American Distillers, said the launch reflects the brand’s approach to flavored whiskey.
“Skrewball has always challenged expectations around what whiskey can be, and PB&J is a natural expression of that spirit,” Black said. “By taking a flavor combination that consumers know and love and reimagining it through our signature peanut butter whiskey, we’re continuing to push flavored whiskey in unexpected directions.”
He continued: “The result is a playful, nostalgic take on a classic pairing that feels unmistakably Skrewball.”
Skrewball was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany. Steven first created a peanut butter shot at a bar he ran in Ocean Beach, San Diego, before Brittany used her chemistry background to develop a shelf-stable whiskey.
The brand is owned by Pernod Ricard, the world’s second-largest spirits and wine company. Skrewball said fans can expect further releases later this fall.
