The Rolling Stones have unveiled Crossfire Hurricane Rum, a new super-premium spirit now available across the United States, the United Kingdom and key European markets. The brand celebrates the band’s creative relationship with Jamaica, a connection spanning more than 50 years.
Crossfire Hurricane is the first rum brand to unite liquid from four of Jamaica’s most respected distilleries: Hampden Estate, Long Pond, Worthy Park and Clarendon. The blend combines distinct styles into a single expression that reflects the breadth of the island’s rum-making tradition.
The rum is 100% Jamaican, with no added sugar.
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The Rolling Stones said: "Jamaica got into everything we did in the early seventies — the music, the rhythm, the pace of life. Jamaica was one of the few places that would let us all in. The island said come in and we recorded Goats Head Soup. It’s never let us down since. Crossfire Hurricane is a continuation of that story, more than fifty years on."
To develop the liquid, the band partnered with Ian Burrell, the Global Rum Ambassador and one of the category’s most recognized authorities, as co-creator of the brand.
"Crossfire Hurricane breaks new ground as the first brand to unite rums from four of Jamaica’s six remaining distilleries — Hampden Estate, Long Pond, Worthy Park, and Clarendon — each producing a distinctly different style of spirit," said Burrell. "The result is a rum of exceptional complexity and character, unlike anything else on the market."
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READ THE STORYThe brand name draws from the opening lyric of the band’s 1968 hit Jumpin’ Jack Flash. Bottle design places the iconic tongue and lips logo at its center, surrounded by radiating wave patterns intended to echo sound, movement and live performance.
Beyond the liquid, the brand has built a content platform featuring never-before-seen images of the band in Jamaica and storytelling around the recording of Goats Head Soup in Kingston.
Crossfire Hurricane is positioned for both simple serves and elevated craft cocktails. Signature recipes from the brand range from a tropical Hurricane to a spirit-forward Old Fashioned designed to showcase the rum’s depth.
The launch marks another high-profile entry into the celebrity spirits category, which has seen significant growth in recent years. Jamaica’s rum industry, built on centuries of distilling heritage, continues to attract premium positioning as consumers seek provenance-led spirits with authentic production credentials.
Global rollout will continue in the coming months, with further market launches expected.
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