Country music artist Riley Green has entered the spirits market by co-founding Duck Club Bourbon in a brand partnership with the Memphis-based company Morningside Brands. The new premium whiskey line, which honors waterfowl hunting traditions, launched this week across seven U.S. states.
The brand is positioned to appeal to bourbon drinkers and outdoor enthusiasts. It also aims to support the protection of North American wetlands.
“I spend as much time as I can outdoors; the sport and the lifestyle around it are a big part of who I am,” said Riley Green, co-founder of Duck Club Bourbon. “Duck Club Bourbon feels like a natural fit. I’m proud to be a part of a brand that honors the lifestyle I love.”
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READ THE STORYThe partnership joins Green’s established connection to an outdoor lifestyle with Morningside Brands’ experience in the spirits sector.
“Duck Club Bourbon represents exactly what today’s bourbon drinker is looking for; authenticity, heritage, and whiskey quality at an incredible value,” said McCauley Williams, CEO of Morningside Brands.
Williams added: “By partnering with Riley Green, whose voice and values resonate so strongly not only with us, but also with the bourbon consumer, we’re building a brand that is crafted to have true staying power in the marketplace.”
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The Silent Group also co-founded the brand, having developed the whiskey and facilitated the partnership between Green and Morningside Brands.
The launch places Green among a growing number of country music stars entering the American whiskey category. This trend includes Eric Church with his Whiskey JYPSI brand and Brad Paisley’s American Highway Reserve Bourbon. These collaborations leverage the artists’ large fanbases and authentic connections to American culture.
The Duck Club Bourbon portfolio currently includes two expressions.
The flagship Duck Club Bourbon is bottled at 92 proof and is a four-grain blend of 5 and 6 year old straight Bourbon whiskeys. It carries a suggested retail price of $29.99.
Its higher-proof counterpart, Duck Club “High Brass” Bourbon, is bottled at 110 proof. This expression is a blend of 5 to 8 year old Kentucky straight Bourbons and is priced at $39.99.
Initial distribution for the brand includes Arkansas, Florida, Georgia, Missouri, South Carolina, Tennessee, and Texas.
A wider national expansion across the United States is planned for 2026.
In addition to its retail presence, Duck Club Bourbon is available for sale online with direct-to-consumer shipping to 42 states via its official website.
Green is a platinum-selling and CMA Award-winning artist known for hits such as “There Was This Girl” and “I Wish Grandpas Never Died.” His music often reflects his rural Alabama roots and passion for the outdoors.
