Moon Moonshine is now available to purchase online across the US, following its on and off-premise launch in Florida. The Louisville, Kentucky-based brand, co-founded by Penny Peavler and Amit Singla, offers low-sugar Berry, Citrus and Tropical expressions bottled at 35% ABV.
The pair distill traditional unaged corn whiskey, commonly known as moonshine, into a smoother, flavored profile.
They start with 100% premium white and yellow corn grown within 100 miles of the distillery, combined with shale-filtered limestone spring water.
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READ THE STORYThe gluten-free mash bill is double-distilled in small batches in a copper pot still. All-natural fruit extracts are then added to complete the range.
“By starting with perfect ingredients, we engineered the infamous burn out of the spirit,” said Peavler. “The result is moonshine reimagined.”
As a startup without a traditional distributor, the company relied on a hands-on sales approach in Florida. Singla personally knocked on doors and hand-sold the brand, running on-site “liquid to lips” taste tests with bartenders, bar managers and retailers.
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That effort signed up more than 100 Florida accounts over the past 12 months.
“Our Florida launch strategy worked two-fold by introducing the brand to the trade and consumers at high traffic bar events while knowing that a certain percentage of bar patrons were just visiting and will help spread the word back in their hometown,” said Singla.
More than 20% of large accounts have reordered, with almost half of those ordering one to two cases a month. New York, North Carolina and Ohio currently lead online ordering, driven by consumers who first sampled the brand while visiting Florida.
Industry judges have also recognized the range. Moon Moonshine’s Berry, Citrus and Tropical expressions each won silver medals at the 2026 San Francisco World Spirits Competition, earning three of the five top awards in the moonshine category.
The brand positions itself as lighter than traditional moonshine, with a smoother finish than tequila or aged whiskey.
Moon Moonshine is available at retailers and bars in Florida, Illinois and Kentucky, and online across 40 markets through moonmoonshine.com.
