Loch Lomond Whiskies has raised £14,230 for The R&A Foundation through its Golden Ticket campaign. The activation ran across The 154th Open at Royal Birkdale and the AIG Women’s Open at Royal Lytham & St Annes.
Golf fans purchased a total of 1,423 Golden Tickets across the two championships. Each ticket cost £10, with 100% of the price donated to The R&A Foundation.
The funds will support the foundation’s work to make golf more accessible, improve wellbeing and create opportunities for aspiring talent worldwide.
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Ticket holders were also entered into a draw to win one of the brand’s rarest releases. Tickets were available exclusively to spectators at the two championships.
Andrew from Liverpool was selected as the winner. He took home one of only 100 bottles worldwide of Loch Lomond 50-Year-Old single malt whisky, valued at £25,000.
Both championships were staged in the North West of England, making the local winner a fitting conclusion to the campaign.
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READ THE STORYThe Loch Lomond 50-Year-Old was distilled using the distillery’s distinctive Straight Neck Stills. It was matured for half a century in first-fill Bourbon and Oloroso Sherry casks.
Each of the 100 bottles is individually numbered.
“We have been delighted by the response to The Golden Ticket and the generosity shown by golf fans across both The Open and AIG Women’s Open,” said Andrew Jack, group marketing director at Loch Lomond Group. “Selling 1,423 tickets and raising £14,230 for The R&A Foundation is a fantastic result and demonstrates what can be achieved when we bring together our passion for whisky with our long-standing commitment to golf.”
Jack added: “As The Spirit of The Open, we wanted The Golden Ticket to add something special to the spectator experience while making a positive contribution to the future of the game.”
He continued: “We’re incredibly proud that the funds raised will support The R&A Foundation’s important work, helping to create opportunities and make a lasting difference through golf.”
The campaign builds on Loch Lomond Whiskies’ partnership with The R&A. The brand serves as the official spirit of The Open, one of golf’s four major championships and the oldest of the sport’s majors, first played in 1860.
Winners were selected using an independent third-party random draw platform to ensure fairness and transparency.
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