Diageo-owned Islay Scotch whisky brand Lagavulin has partnered with American designer Todd Snyder on Time & Craft, a limited-edition menswear and lifestyle collection. The capsule launched in New York on October 8, 2026, and marks the 15th anniversary of the Todd Snyder New York label.
The collection is built around Lagavulin 16-Year-Old, the distillery’s signature expression.
Lagavulin makes the whisky on Islay through a notably slow distillation.
Quick whisky question
Single malt is everywhere, but what does it mean? We want to know what the word “single” means to you. Three quick questions, under a minute.
Snyder came to the project as a long-time fan. “Lagavulin has been my favorite whisky for years, so I came into this partnership with a connection to the brand,” said Todd Snyder, founder of Todd Snyder New York.
“As I learned more about how Lagavulin 16-Year-Old is made, I found a lot that felt familiar: the care that goes into choosing materials, knowledge built over generations, and a necessary patience for the process. I wanted the collection to reflect that approach, as well as the character of Islay, in pieces people could wear and live with.”
Scotland’s Lovat Mill supplied textiles for the two hero pieces. The first is a Suede Stable Jacket made from Italian calf suede by Tuscan producer Pellemoda. It has a Lagavulin Islay Tartan lining and costs $2,498 (£1,886 / ₹241,682).
What Will Whisky Look Like in 2027? Voices from Whisky Live Paris
READ THE STORYSnyder’s signature Chore Jacket is the second hero piece. Lovat Mill wove its 500-gram wool tweed, and it retails at $568 (£429 / ₹54,954).
Simon Goldman and Myles Kusaba first developed the tartan. Lagavulin introduced it in 2025, and it is officially registered with the Scottish Register of Tartans.
Printed versions of the pattern appear on a wool tie priced at $198 (£149 / ₹19,157) and a lambswool scarf priced at $148 (£112 / ₹14,319).
A lambswool blanket with a Portuguese suede carrier arrives in late October at $498 (£376 / ₹48,182).
Knitwear completes the range. A Fair Isle sweater jacket costs $498 (£376 / ₹48,182), and a Fair Isle beanie costs $128 (£97 / ₹12,384).
For the campaign, the brand traveled to Islay. Boo George shot the photography, and Michael Casker made the film.
Actor Ben Ahlers fronts the campaign. “Being at Lagavulin, you see what it takes to carry more than 200 years of craft forward,” said Ahlers. “Wearing Todd’s collection there, I could see how he’d translated that same care into the clothes.”
Distillery staff, past and present, also appear in the campaign. They include former warehouse manager Iain “Pinky” McArthur, 42-year Lagavulin veteran Donnie MacKinnon and his grandson Shane, senior operators Grant Addison and Robert Shaw, and events and experiences manager Karen Robertson.
Jamie Young, VP Scotch at Diageo, said the team was “excited to immerse Todd in the place behind the whisky.”
Young said the result was “a lineup of quality, weatherable pieces that perfectly complement the Scotch that inspired them.”
This capsule is the first chapter of the partnership. More in-store experiences and storytelling from Islay will follow.
Time & Craft is available now on the Todd Snyder website.
Latest On The Whiskey Wash
