Brown-Forman and The Coca-Cola Company have expanded their Jack Daniel’s & Coca-Cola ready-to-drink (RTD) portfolio with new 16 oz single-serve cans. The new format, available now across the U.S. for both the classic and Zero Sugar expressions, features a 5% ABV designed for convenience and portability.
The launch taps into the continued growth of the RTD category, which, according to DISCUS, grew by 16.4% in 2025. This new, larger format offers a lower ABV compared to the 7% ABV found in the brand’s original 12 oz cans, positioning it as a more sessionable option.
The companies said the 16 oz can is built for convenience-driven occasions and aims to capture “on-the-fly” purchases in retail and on-premise channels.
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READ THE STORYMary Beth O’Mara, Jack Daniel’s RTD Brand Director, said: “Single-serve continues to grow in the ready-to-drink category and this size gives our retail, convenience, and on-premise partners an easy way to capture on-the-fly purchases while offering a lighter, more sessionable Jack & Coke.”
“This 16 oz can takes our classic recipe and adapts it to fit today’s drinking occasions, ultimately meeting people where they are with a bold taste,” she added.
This launch follows previous portfolio expansions from the brand. Last year, Jack Daniel’s introduced a Flavors Pack that included Jack & Coke Cherry and Jack & Coke Vanilla.
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A standalone four-pack of Jack & Coke Vanilla was later released in response to consumer demand.
The Jack & Coca-Cola and Jack & Coca-Cola Zero 16 oz single-serve cans are permanent additions to the range. They are available now nationwide in a 12-can loosepack with a suggested retail price of $3.99 per can.
