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Jack Daniel’s & Coke Launch 16oz Single-Serve RTD Cans

Why are single-serve RTDs dominating the market? Jack Daniel's & Coke's new 16oz cans at 5% ABV deliver the answer: portable convenience meets sessionable flavor.
  • Hannah Thompson is a specialist whiskey educator and writer, passionate about bringing stories and understanding to more people.
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Jack Daniel's & Coke Launch 16oz Single-Serve RTD Cans
Credit: Jack Daniel’s

Brown-Forman and The Coca-Cola Company have expanded their Jack Daniel’s & Coca-Cola ready-to-drink (RTD) portfolio with new 16 oz single-serve cans. The new format, available now across the U.S. for both the classic and Zero Sugar expressions, features a 5% ABV designed for convenience and portability.

The launch taps into the continued growth of the RTD category, which, according to DISCUS, grew by 16.4% in 2025. This new, larger format offers a lower ABV compared to the 7% ABV found in the brand’s original 12 oz cans, positioning it as a more sessionable option.

The companies said the 16 oz can is built for convenience-driven occasions and aims to capture “on-the-fly” purchases in retail and on-premise channels.

Mary Beth O’Mara, Jack Daniel’s RTD Brand Director, said: “Single-serve continues to grow in the ready-to-drink category and this size gives our retail, convenience, and on-premise partners an easy way to capture on-the-fly purchases while offering a lighter, more sessionable Jack & Coke.”

“This 16 oz can takes our classic recipe and adapts it to fit today’s drinking occasions, ultimately meeting people where they are with a bold taste,” she added.

This launch follows previous portfolio expansions from the brand. Last year, Jack Daniel’s introduced a Flavors Pack that included Jack & Coke Cherry and Jack & Coke Vanilla.

A standalone four-pack of Jack & Coke Vanilla was later released in response to consumer demand.

The Jack & Coca-Cola and Jack & Coca-Cola Zero 16 oz single-serve cans are permanent additions to the range. They are available now nationwide in a 12-can loosepack with a suggested retail price of $3.99 per can.

Hannah Thompson

Hannah Thompson is a whiskey educator who helps consumers understand everything they need to know to make an informed decision about whiskey investment. She has been working in the secondary whiskey market since 2019 and joined The Whiskey Wash team when Mark Littler took over as Editor in Chief. Working with Mark Littler Hannah has amassed a broad range of whiskey knowledge and specializes in helping consumers make education driven cask investments. Hannah has authored two published works of fiction and her background in research and creative writing lets her create interesting and informative articles to give people a solid understanding of the world of whiskey.

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