East London’s Hoxton Spirits has launched its portfolio in Australia through a new distribution partnership with In A Glass Group. The expansion is spearheaded by a national listing for its Hoxton London Spritz aperitif across Endeavour Group’s Dan Murphy’s and BWS stores.
The 20% ABV Hoxton London Spritz is described as a bittersweet aperitif blending cherry, raspberry, orange, and fennel with the brand’s gin base.
Gerry Calabrese, founder of Hoxton, called the move a major new chapter in the brand’s global story.
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READ THE STORY“Australia is one of the most creative, dynamic bar scenes on the planet,” said Calabrese. “It is a place that celebrates great drinks and bold ideas, exactly what Hoxton is about. Launching there, with London Spritz leading the charge, is a huge step for us as we take our East London spirit global.”
To mark the launch, the brand hosted events featuring Gerry Calabrese working alongside his father, Salvatore “The Maestro” Calabrese.
The wider Hoxton portfolio will also be available in the Australian market via In A Glass Group.
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This includes the brand’s Tropical Gin, Dry Gin, Pink Gin, Banana Rum, and Spiced Whisky, all bottled at 40% ABV.
The move taps into Australia’s strong consumer demand for aperitifs and spritz-style cocktails, a category that has experienced significant growth in the country’s on- and off-trade sectors.
Pasquale Napoletano, managing director of In A Glass Group, commented on the brand’s suitability for the market. “Hoxton’s creativity and flavor-first approach fits perfectly with Australia’s world-class drinking culture.”
He added: “With London Spritz now nationally listed in Dan Murphy’s and BWS, and the rest of the range rolling out across on- and off-trade, we are excited to see Hoxton become part of Australia’s best bars and home serves.”
Founded by Calabrese in 2011, Hoxton Spirits positions itself as a flavor-led brand.
Australia is the first of several new markets in Hoxton’s expansion plan, with further launches planned in Europe and Asia over the next 18 months.
