Heaven Hill Brands has teamed up with E!’s new competition series Cocktail Wars, featuring Deep Eddy Vodka, PAMA Pomegranate Liqueur, Domaine de Canton and Hpnotiq. The 10-episode show premieres on Tuesday 18 August at 10pm ET, with two back-to-back episodes.
The series is hosted by former NSYNC bandmates Lance Bass and Joey Fatone, alongside mixologist Melissa Brooke.
Each episode features three mixologists competing for a $10,000 prize. Contestants create original cocktails in fast-paced challenges designed to test creativity, technical skill and showmanship.
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Several brands from the Heaven Hill portfolio appear in featured episodes throughout the season.
The partnership culminates in the finale with Deep Eddy Espresso Vodka, the newest line extension from Deep Eddy Vodka. The expression combines the brand’s Original Vodka with espresso flavor.
It offers “an approachable way to enjoy the enduring popularity of coffee-forward cocktails, including the Espresso Martini,” the company said.
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READ THE STORY“Cocktail culture is built on creativity, discovery and connection, making Cocktail Wars a natural fit for Heaven Hill and our brands,” said Matt Blevins, chief marketing officer at Heaven Hill Brands. “This partnership gives us an exciting platform to showcase the versatility and personalities of our brands while celebrating the talented professionals who continue to move cocktail culture forward.”
Two of the company’s cocktail and spirits experts will also appear on the show. Elayne Duff, global director of advocacy, and Lynn House, national spirits specialist and portfolio mixologist, feature in select episodes.
Duff brings more than two decades of spirits-industry experience to the role. She was the first Head Mixologist and Luxury Spirits Ambassador for Diageo USA and has appeared on Bar Rescue.
House was named Best US Brand Ambassador at the 2022 Tales of the Cocktail Spirited Awards. She also earned American Whiskey Brand Ambassador of the Year in 2023.
“We’re incredibly proud to have Elayne and Lynn representing Heaven Hill on Cocktail Wars,” added Blevins.
Founded in 1935, Heaven Hill Brands is the largest independent, family-owned spirits company in the US. It is also the world’s second-largest holder of Kentucky Bourbon and the third-largest supplier of Tequila.
Celebrity guest judges include Lauren Graham, Seth Green, Rachel Maddow, and Braun Strowman.
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