Garrison Brothers Distillery, the first legal whiskey distillery in Texas, is reporting double-digit national sales growth and more than 40% gains in its home state. The Hye, Texas-based producer credited the momentum to its national distribution partnership with Southern Glazer’s Wine & Spirits, launched roughly nine months ago, alongside the work of its internal sales and marketing teams.
The family-owned distillery shared the results ahead of National Bourbon Day on June 14.
“Our performance in Q1 and Q2 reflects the team’s strategic planning and focus, the strength of our partnership with Southern Glazer’s, and the continued drive of the Garrison Brothers brand in a highly competitive premium bourbon category,” said Drew Pennington, vice president of sales at Garrison Brothers.
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READ THE STORY“We are encouraged by our double-digit growth nationally and outsized gains in Texas, which underscore both the resilience of our business and the effectiveness of our route-to-market strategy across all 50 states,” Pennington added.
Founded in 2006 by Dan and Nancy Garrison, the distillery remains family-owned and operated. Garrison Brothers bourbon first entered the market in 2010 and is now available nationwide and in five countries.
Master distiller Donnis Todd leads production of the brand’s four core bourbon expressions, the annual limited Cowboy Bourbon release, and additional special editions each year. The distillery describes itself as the first operation outside of Kentucky to produce authentic, handcrafted, corn-to-cork bourbon whiskey.
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To date, Garrison Brothers has earned more than 800 awards across respected spirits competitions. At the 2026 Ascot Awards, Single Barrel Cask Strength received Double Platinum while Cowboy Bourbon and Balmorhea each earned Platinum honors.
Strategic multi-year partnerships have broadened the brand’s commercial footprint. The distillery counts Oak View Group, Landry’s, and Omni Hotels & Resorts among its business partners.
Community philanthropy has also remained central to the operation. In 2018, Dan and Nancy Garrison founded the charitable initiative Good Bourbon for a Good Cause. More than $1.5 million has been raised to support Texas communities, veterans, and the state’s natural and cultural heritage.
Annual fundraising events include Red, White & Bourbon, Winner Winner Chicken Dinner, Texas Independence Day, and Hye Steaks.
“Nancy and I have always believed that bourbon is about bringing people together, and it means the world to us to share it with folks from Texas and far beyond,” said Dan Garrison, founder of Garrison Brothers Distillery. “We’re deeply grateful to every person who makes the trip to Hye to visit our distillery, buys our bourbon, and enjoys it.”
“National Bourbon Day is a chance to celebrate America’s native spirit, the friendships it creates, and the community that has supported us every step of the way,” Garrison added.
The broader market backdrop supports the distillery’s trajectory. According to Fortune Business Insights, the global bourbon market is poised for continued growth, driven by rising demand for premium, handcrafted spirits and limited-edition releases. Premium American whiskey in particular has outperformed the wider spirits category in recent years, as consumers increasingly trade up to higher-priced expressions.
Garrison Brothers said it will continue its national and international expansion while working to educate consumers about bourbon’s status as a protected American spirit.
