Frey Ranch Distillery has selected Hotaling & Co. to serve as its national sales and marketing partner, effective July 1, 2026. The partnership will see the San Francisco-based spirits company lead distribution expansion, trade marketing, and consumer awareness efforts for the award-winning Nevada whiskey brand across the United States.
Under the agreement, Frey Ranch will continue to own and operate all production at its Fallon, Nevada distillery. Hotaling & Co. will leverage its national sales organization and industry relationships to accelerate growth for the farm-to-glass whiskey brand.
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Founded and operated by the Frey family on their fifth-generation Nevada farm, Frey Ranch has earned national recognition for its estate-distilled whiskeys crafted entirely from grains grown on-site. The distillery has become one of the top-selling ultra-premium bourbons in Nevada and California and one of the largest whiskey producers on the West Coast.
"We are incredibly excited to partner with Hotaling & Co.," said Colby Frey, co-founder of Frey Ranch Distillery. "Their expertise in building premium spirits brands and expanding market presence makes them an ideal partner for Frey Ranch."
"Most importantly, this alliance allows us to stay focused on what we do best: growing our grains and producing exceptional whiskey, while benefiting from Hotaling’s best-in-class sales and marketing capabilities," Frey continued. "Rest assured, every sip of Frey Ranch Whiskey will continue to be produced with the grains we grow 100% on our Nevada farm, as it has been since day one."
Hotaling & Co. represents a portfolio of globally respected spirits brands including Luxardo, Nikka Whisky, and HINE Cognac. The company brings deep expertise in developing premium and craft spirits in the U.S. market.
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The addition of Frey Ranch further strengthens Hotaling & Co.’s American whiskey portfolio and expands its presence in the fast-growing super-premium whiskey segment.
"Frey Ranch has built one of the most authentic and compelling whiskey brands in the country," said Aaron Webb, CEO of Hotaling & Co. "Colby and Ashley have created something rare — a true estate whiskey brand with exceptional quality, a differentiated story, and strong consumer momentum. We’re excited to help bring Frey Ranch to more markets and more accounts across the country while preserving exactly what makes the brand special."
Co-founders Colby and Ashley Frey will retain total control over innovation, distilling, aging, and bottling. Master Distiller Russell Wedlake will continue to oversee day-to-day distillery operations in Fallon, Nevada.
Frey Ranch whiskeys are currently available across 20 states through SGWS and select regional distributors. Trade partners and accounts are encouraged to contact their regional Hotaling & Co. representative beginning July 1, 2026.
