Country music star Dierks Bentley has expanded his bourbon lineup with a new uncut expression that packs significantly more punch than the original. The singer announced Row 94 Full Proof at Green River Distilling Co. in Kentucky, where the 120-proof bourbon joins the growing portfolio just one year after the brand’s initial launch.
Row 94 Full Proof Brings Uncut Experience to Market
The new release maintains the same mash bill as the flagship bourbon—70% Kentucky corn, 21% rye, and 9% malted and row barley—but delivers it at full barrel strength. Aged for a minimum of four years in new American White Oak barrels with a Level 4 char, the bourbon retails for $54.99 per 750ml bottle.
“During the development of our ROW 94 bourbon, I tasted it at full proof – and I instantly knew we had something special,” says Bentley. “There’s something raw and powerful about the uncut experience that really stuck with me. I love our flagship bourbon at 94 proof, but I’ve been looking forward to sharing this 120 proof expression with our fans ever since.”
The bourbon has already earned recognition, receiving a Gold medal in Fred Minnick’s 2025 Ascot Awards. Row 94 Full Proof is available nationwide and through the brand’s website.
Official Tasting Notes Reveal Complex Row 94 Full Proof Profile
According to the official tasting notes, Row 94 Full Proof features vanilla, fresh tobacco, leather, and subtle clove on the nose. The palate offers honey sweetness with touches of raisins and black pepper, while the finish presents smoky oak that transforms into toffee and dark chocolate.
The announcement event at Green River Distilling Co. included distillery tours, a musical performance by Bentley, and tastings of all three Row 94 expressions. The brand, which describes itself as “The Official Whiskey of Country,” launched in September 2024 in partnership with Lofted Custom Spirits.
The original Row 94 release recently earned a Gold medal and 94 points at the 2025 San Francisco World Spirits Competition. The lineup also includes Broken Branches Bourbon, expanding the portfolio beyond the standard offerings.
Row 94 Full Proof represents a strategic move in the competitive celebrity spirits market, where higher-proof expressions often appeal to whiskey enthusiasts seeking bolder flavors. The four-year age statement and full-proof bottling align with current bourbon trends favoring transparency and barrel-strength releases.
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