Diageo Secures Five Royal Warrants from King Charles III

Diageo has been granted five Royal Warrants by King Charles III in the December 2024 appointments. The warrants cover iconic brands including Johnnie Walker, Royal Lochnagar, and Tanqueray Gordon & Company.
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Diageo receives five Royal Warrants for brands including Johnnie Walker, which has supplied Scotch whisky to the Royal Household since 1934.

King Charles III has granted five Royal Warrants to Diageo brands in his second round of appointments, reinforcing the spirits giant’s historic ties to the British Royal Household.

The December 2024 announcement confirms warrants for Justerini & Brooks Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker), Royal Lochnagar Scotch Whisky, Tanqueray Gordon & Company, and The Pimm’s Company.

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Royal Recognition Across Industry

The appointments are part of a broader announcement granting warrants to 386 companies that previously held appointments from Queen Elizabeth II. Several other major spirits producers also received recognition, including Bacardi-Martini Limited for Martini vermouth and Matthew Gloag & Son for The Famous Grouse.

“It is a great privilege to supply our products to the Royal Household, and with the granting of these five new Royal Warrants to His Majesty The King, we will display His Majesty’s Royal Arms on these brands with immense pride,” said Dan Mobley, global corporate relations director at Diageo.

Historic Royal Connections

For Diageo’s brands, these warrants represent centuries of royal service. Justerini & Brooks’ connection dates to 1761, when the merchant supplied wines for King George III’s coronation. Johnnie Walker has held its warrant since King George V’s reign in 1934, while Tanqueray Gordon & Company now celebrates its fifth warrant since 1925.

Champagne Houses Celebrate

Among other notable appointments, Champagne Bollinger maintained its long-standing royal connection, having held a warrant since Queen Victoria’s reign in 1884. Etienne Bizot, président directeur général of Groupe Bollinger, highlighted the timing’s significance.

“I am delighted to hear that Champagne Bollinger has once again been bestowed the great honour of receiving the Royal Warrant,” said Bizot. “It is extra special to receive it this year from His Majesty The King, on the 140th anniversary since it was first bestowed upon the House by Queen Victoria in 1884.”

The warrants follow an earlier round of appointments in May 2024, which included Berry Bros & Rudd and D Johnston & Co (Laphroaig) among the spirits companies recognized.

Complete List of 2024 Royal Warrant Holders in Spirits and Wine

Sparkling Wine

  • Camel Valley Vineyards (England)

Champagne

  • Bollinger
  • Laurent-Perrier
  • Louis Roederer
  • Moët & Chandon
  • Pol Roger
  • Veuve Clicquot

Port

  • Graham’s (Symington Family Estates)
  • Taylor’s (The Fladgate Partnership)

Scotch Whisky

  • John Walker & Sons (Johnnie Walker)
  • The Famous Grouse (Matthew Gloag & Son Ltd.)
  • The Lochnagar Distillery T/A Royal Lochnagar
  • Laphroaig Distillery (Suntory Global Spirits)

Gin

  • Juniper Green Trophy Organic Gin
  • Tanqueray Gordon & Company Ltd. (Tanqueray, Gordon’s)

Vermouth & Aperitifs

  • Martini Vermouth (Bacardi-Martini Limited)
  • The Pimm’s Company

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