Brown-Forman Corporation has announced that president and chief executive Lawson Whiting will retire from his role, effective upon the appointment of a successor. The Louisville-based drinks group, which owns Jack Daniel’s, Woodford Reserve and Old Forester, said its board has begun a search for his replacement.
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READ THE STORYThe board has initiated the process to consider both internal and external candidates. It will be led by the Corporate Governance and Nominating Committee, chaired by Tracy Skeans.
Whiting has spent nearly 30 years at the company and will remain available in an advisory capacity for a period following the appointment of a successor. The company said this will ensure business continuity and support a smooth handover.
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“On behalf of the Board and the Brown family, I want to thank Lawson for his nearly 30 years of dedication to Brown-Forman,” said Marshall B. Farrer, chairman of Brown-Forman.
Farrer added: “Lawson has been a steadfast steward of founder George Garvin Brown’s vision – leading this company through an era of macro challenges and change with a clear and consistent vision for building the most premium portfolio in the industry.”
He cited Jack Daniel’s expansion into new international markets, Woodford Reserve’s growth into “the world’s leading super-premium American whiskey,” and Old Forester tripling in volume over the past decade.
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The chairman also noted the timing of the decision. “We appreciate Lawson giving us ample notice of his decision to retire, as it allows the Board the opportunity to conduct a robust review of both internal and external talent,” he said.
Whiting reflected on his tenure at the group. “It has been the privilege of a lifetime to lead Brown-Forman,” he said.
“We are entering this transition from a position of strength. Brown-Forman has principled leadership, a foundation of iconic brands, and a global team with immense depth and talent.”
Wolf Pen Branch, which holds a controlling interest in Brown-Forman, said it was “confident in the competitive position and financial strength of the business.”
Brown-Forman also reiterated its fiscal 2027 outlook, as disclosed on 4 June 2026.
The company employs approximately 4,900 people and sells its brands in more than 170 countries. Its portfolio also includes Herradura, el Jimador, Diplomático Rum, Gin Mare and The Glendronach.
