Pernod Ricard, a renowned player in the spirits industry, has announced plans to invest $217 million in the construction of a new malt distillery in India. The facility will be located in Butibori, an industrial suburb in Nagpur, Maharashtra. The project is expected to be completed within three years and create up to 800 jobs.
The distillery is anticipated to have a daily output of 60,000 liters of whisky. Pernod Ricard is committed to using sustainable methods in the operation of the distillery and will source grain from local farmers.
Jean Touboul, CEO of Pernod Ricard India, expressed enthusiasm about the project, stating it aligns with their efforts to “Make and Innovate in India”. He also expressed confidence that this initiative would elevate India’s standing as a “key player in the production of high-quality malt”.
Maharashtra Deputy Chief Minister Devendra Fadnavis spoke positively about the project. He believes that the distillery will spur economic growth in the region, create employment opportunities, and support the development of ancillary industries and services. The project will also provide a steady income for regional farmers, promoting “agricultural diversity and stability”.
This investment comes after Pernod Ricard faced legal issues in the country. In July, their L-1 liquor license was rejected by the New Delhi High Court due to allegations of cartelization and money laundering. Regardless of these issues, the company’s investment in India appears to be a financially savvy move.
India’s spirits market is projected to generate revenue of $29.6 billion in 2024. Indian whisky sales reportedly grew by 340% in August 2023 according to The Drinks Business. This new distillery is expected to contribute significantly to this growing market.
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